Called the Epic Games Store, which is a title that really is perfect thanks to Epic being called, you know, Epic Games. And with the announcement it's clear that the new store aims to compete directly with Steam. Through a couple of key promises, the first of which being that developers will keep 88% of all revenue. And the second being to give them direct control of their game page and news feeds.

In terms of the revenue share Epic posted the following comparison graph which shows the difference to Steam. Although it doesn't take into account Valve's recent policy change that would offer a greater revenue share for titles that sell exceptionally well.


Epic makes it clear that the storefront will not be limited to games created using the Unreal Engine, it mentions Unity (as seen above) as well as other "internal engines". Titles made with Unreal though will see their 5% royalty fee deducted from the existing 12% revenue share. And with the rise of streaming services like Twitch, content creators will also be a focal point by offering revenue share for promoted titles.

Of course, as a new storefront going up against Steam, GOG.com, Origin, Uplay, Battle.net, and others time will tell if the Epic Games Store is something that potential customers flock to or slowly become aware of. But, regardless of that it's clear that with the success of Fortnite, Epic Games are more than able to tackle this new direction.

We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!

No word yet on what titles, publishers or developers have signed up - but as per the announcement more will be revealed at The Game Awards which streams this Friday.