With Sea of Thieves, Gears of War 4, State of Decay 2, and Forza Horizon 4 all available on and optimised for Windows 10, there's only really one problem with the whole Xbox Play Anywhere and soon-to-be Xbox Game Pass on PC. The Microsoft Store is pretty terrible for games. In its current state it feels more like an app store, filled with throwaway trash without any sense of curation or proper Xbox branding. Well, that looks to be changing.

At Microsoft's X018 event earlier today Xbox Head Phil Spencer stated the following after noting that it's recent endeavors including backwards compatibility, the Xbox One X, cross-play, cross-progression across Xbox and Windows 10 and others were initiated to service the community and what they wanted to see.

I think we've got a tonne of work to do on Windows. And Windows is something that I'm very committed to, and I've heard all the feedback about our store. I'm going to take a bigger leadership role with what's going on with the Windows Store - making it really tailored towards the gamers that we know want to see the best from what we have to offer. It's going to be a fun journey.

Fantastic news really, because there's no reason why the Microsoft Store isn't tailored for Xbox or game content in a more Steam-like or even Xbox One-like fashion.

Case in point here's an image of the Game section captured only moments ago. As you can see both Forza Horizon 4 and Sea of Thieves are surrounded by what look to be cheap mobile offerings.



Premium titles and services like Xbox Game Pass all but require an intuitive and robust storefront to succeed - so it's great to hear that Phil Spencer is on the case.