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Post by Steve Farrelly @ 12:12pm 31/08/15 | 1 Comments
We often see PR activations (read: stunts) around games with a theme, but this one from Warner Bros ahead of the release of Mad Max in Australia might be the most on-point one ever.

In celebration of the upcoming release of Mad Max in September, Warner Bros organised for a few "dust artists" to create artworks on cars -- from dust -- inspired by the Mad Max game.
To bring to life the dusty, post apocalyptic Wasteland of Mad Max, two cars were given the extraordinary makeover with artists covering each vehicle in a fine layer of dust and inscribing symbols and artwork inspired by the hotly anticipated game. Viewable here, a film-grade dust applicator was used to apply the dust with a range of techniques used to carefully etch intricate illustrations into the dusty canvas.

Pioneered in the United States, dust art is a growing global phenomenon that has inspired artists from around the world to create roadside Renoir’s, motorised Michalangelo’s and V8 Van Gogh’s.

Sydney street artists, Blackbook Ink, are the first local artists to jump on this trend and were commissioned to bring interpret Mad Max’s unique style and vehicular vision into their craft.
"This was definitely one of the most unusual projects we’ve ever been involved with," said Brode Compton, dust artist. "It was quite a challenge ensuring we achieved the look we were hoping for but we’re stoked with how they’ve turned out.”

Watch a video highlighting the activation embedded below. Mad Max is due out on PC, PS4 and Xbox One September 2nd.




mad maxpr stuntdusty cars
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