In what seems like a bit of a dick move, GameStop in the US sent through a company-wide memo instructing employees to open brand-new, sealed copies of Deus Ex: Human Revolution to remove OnLive Coupons that were bundled with the game.
OnLive is a digital game streaming outfit who are essentially seen as a competitor to GameStop.
"Square Enix packed the competitor’s coupon with our [Deus Ex: Human Revolution] product without our prior knowledge and we did pull these coupons," said Beth Sharum, a spokesperson for GameStop to
Wired.com.
Wired then contacted an industry lawyer who told them Square Enix may have a legal right to respond to GameStop's actions "in terms of tortious interference", which essentially means Square Enix could argue that GameStop intentionally damaged their business relationship with OnLive. However, if GameStop had a pre-existing arrangement with Square Enix for GameStop-specific copies of the game (ie, copies without an OnLive code), GameStop could pursue a legal response as well.
It's a pretty interesting read, and this apparently isn't the first time GameStop have done this sort of thing, so it'll be interesting to see how it plays out, especially given the hype surrounding the game.
Posted 12:24pm 25/8/11
http://www.joystiq.com/2011/08/24/gamestop-pulls-deus-ex-human-revolution-pc-versions-from-shelve/
Posted 11:54am 25/8/11
I totally understand GameStop's rage for having competitor stuff in the boxes - if each box had included an ad for EB, no doubt their response would be just the same, but I think people would find it much more reasonable. The fact that OnLive is online though just gives is such an awesome spiciness!
Posted 12:01pm 25/8/11
Posted 12:09pm 25/8/11
Posted 12:19pm 25/8/11
Posted 12:22pm 25/8/11
Imagine if Homefront 2 comes out - a game with lots of in-game logos etc.- and there's a competitor in there... A Wal-Mart or whatever... will they refuse to sell it?
Or imagine if GameStop sign an agreement to only sell Logitech products and a publisher included discounts on Razer peripherals. It is simply over the top knee jerk behaviour.
It is all hypothetical, I know, but Eidos obviously have an agreement with OnLive, GameStop have no right to mess with that.
Posted 12:26pm 25/8/11
They should have just come up with a counter offer for US citizens, as GameStop provides downloadable games... "hand us that OnLive voucher before you take the game home and we'll give you a free game worth $60".
Posted 12:31pm 25/8/11
Posted 12:37pm 25/8/11
Posted 01:36pm 25/8/11
Posted 01:41pm 25/8/11
Posted 01:58pm 25/8/11
Posted 03:22pm 25/8/11
That's why I think they don't care about Steam Powered.
Posted 03:28pm 25/8/11
So following trogs example, it's not like an ad for eb in the box its like an actual eb store in the box.
Posted 03:29pm 25/8/11
Posted 03:35pm 25/8/11
Posted 04:11pm 25/8/11
I don't see why they expect to be told in the first place. I mean, how f*****g arrogant is that? They're just a retailer, they sell the s***, game publishers don't need to be seeking them out for permission to put stuff in the box, its Eidos' game, they can put whatever the hell they want in the box. Like someone said above, if Gamestop disagrees with it they can refuse to sell the game and thats pretty much where any power they have over the matter begins and ends. Opening the boxes and removing stuff from them is just one of the most inexcusably dodgy things I've heard of a retailer doing (and seemingly getting away with).
Posted 05:08pm 25/8/11
Posted 05:32pm 25/8/11
Posted 06:23pm 25/8/11