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Post by trog @ 12:38am 19/11/09 | 0 Comments
Call of Duty(R): Modern Warfare(R) 2 Sets All-Time Entertainment Industry Record Grossing an Estimated $550 Million Worldwide in First Five Days
Biggest Entertainment Launch in History Continues to Break Records

SANTA MONICA, Calif., Nov 18, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.

Modern Warfare 2's launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records*:

-- The largest reported five-day opening worldwide box office gross
figures, held by Harry Potter and the Half-Blood Prince ($394 million)
-- The largest reported five-day opening domestic box office gross figures,
held by The Dark Knight ($203.8 million)
-- The largest reported five-day worldwide video game sales record,
previously held by Grand Theft Auto IV (6 million units, $500 million)
-- The largest reported opening first-day domestic box office gross
figures, held by The Dark Knight ($66.4 million)
-- The largest reported first-day book sales in dollars, held by Harry
Potter & The Deathly Hallows ($220 million)

-- The largest reported first-day worldwide video game sales record,
previously held by Grand Theft Auto IV (3.6 million units, $310 million)


Modern Warfare 2's blast radius also extends to Xbox LIVE, in which the blockbuster title's epic release established the following new standards, according to Microsoft:

-- More than 5.2 million multiplayer hours were logged playing Call of
Duty: Modern Warfare 2 on the first day alone.
-- More than 2.2 million unique gamers played Call of Duty: Modern Warfare
2 in one day on November 10th. A new one-day record for Xbox LIVE.

-- More than 11 million achievements were unlocked on Call of Duty: Modern
Warfare 2 on the first day.


"In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon," said Robert Kotick, CEO, Activision Blizzard, Inc. "The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."