Australians spend $5.8 million on Xbox 360 consoles, games and accessories in bumper sales week
SYDNEY 13 December 2006: It may still be 12 more days until Christmas, but the celebrations started early at Microsoft today with Xbox 360™ recording its highest grossing week of console hardware sales in Australia since it launched in March this year.
Figures from GfK, supplier of market data for the interactive entertainment sector, show that around $2.6 million worth of Xbox 360 consoles were sold in the week ending 13 December. This figure rises to $5.8 million when you combine sales of games software and accessories across the platform.
David McLean, Regional Director Xbox Australia and New Zealand commented,
"In terms of retail revenue, Xbox 360 has generated around $145 million in ANZ this year. We're pleased to report that despite new competition in the market, sales are showing no signs of slowing down. I put this down to a combination of three things - demonstrable value for money backed by powerful hardware, plus a huge range of next-generation games and accessories.
"On top of this, Xbox 360 has set new records for console hardware and software sales in Australia since its launch in March this year. We sold 100,000 Xbox 360 consoles and 400,000 games in absolute record time compared to other home consoles, and the games attach rate on Xbox 360 has reached a staggering 4.8 - around twice the attach rate of any console in history at this stage of the life cycle."