Xbox 360 smashes hardware and software sales records
Demand for next-generation console propels Xbox 360 through the 100,000 mark
SYDNEY 25 October 2006 - Microsoft announced today that in just the seven months since launch, Xbox 360 has sold over 100,000 consoles in Australia, making it the fastest selling videogame console* in Australian history to reach that mark.
In addition to the hardware success story, Xbox 360 software has also set a new sales record in Australia with a remarkable 400,000 games sold in the seven months since launch.
Completing the trifecta, Xbox Live, the revolutionary online games and entertainment network, has now reached four million connected members worldwide, providing Xbox Live a significant head start in the next-generation of gaming. Currently available in over 24 countries, Xbox Live is a global community on a fast track to hit six million members by mid-way through 2007.
With momentum continuing to build heading into the key Christmas period, Xbox 360 has emphatically declared that the next-generation of videogaming is here now. Australian consumers are now demanding greater realism and immersion through High Definition gaming and the extensive range of Xbox 360 games is delivering on consumer expectations.
The Australian sales figures are based on research from GfK, supplier of market data for the interactive entertainment sector.
Daniel Morse, Senior Account Manager, GfK Australia says, "Our figures show that Xbox 360 has been the fastest ever console* to sell 100,000 units in Australia, reaching that mark in just seven months. And in its first seven months Xbox 360 has sold 400,000 games, significantly more games than any other console in Australia in its first seven months."
Regional director Xbox Australia and New Zealand, David McLean says, "Xbox 360 has taken off in Australia demonstrating that the game has changed and consumers are ready for the next-generation of gaming now. Xbox 360 provides amazing value for the whole family and with the biggest line-up of next-generation games and accessories, we are confident that there will be lots of Xbox 360s sitting under Christmas trees this year."
The Xbox 360 has not only performed extremely well for Microsoft, but has proven a terrific platform for third-party games publishers. The top selling games for the system to date include Elder Scrolls: Oblivion (Take 2 Interactive), Ghost Recon: Advanced Warfighter (Ubisoft), Call of Duty 2 (Activision) and Saints Row (THQ)
Given the install base lead Xbox 360 has forged over competitors, coupled with ease of development enabled by tools such as XNA, third-party publishers are increasingly positioning Xbox 360 as the lead platform for development.
"We are extremely happy with the success of Xbox 360", said Ryan Jones, Managing Director, Electronic Arts. "Not only is the console selling very well but console owners are snapping up games like never before. In particular, Fight Night, Need for Speed: Most Wanted and FIFA World Cup have proven to be very popular for us. This is just the start though; we have plenty more great next generation games coming for Xbox 360 including Need for Speed: Carbon and FIFA 07 as we lead into Christmas. It is a very exciting time for gamers."
Darren Macbeth, Managing Director of Ubisoft Australia, added, "Xbox 360 has clearly started very strongly and is going from strength to strength. It's a very powerful platform which enables our developers to unleash their creative visions producing amazingly realistic games like Ghost Recon: Advanced Warfighter."
Macbeth agreed that Christmas is going to be huge for Xbox 360: "With games like Splinter Cell: Double Agent and Rainbow Six Vegas coming for Xbox 360, it's going to be a very merry time for all!"
Retailers are also reporting strong sales for Xbox 360 and are looking forward to a busy Christmas:
"Sales of Xbox 360 have been very strong for us and we are expecting this sales momentum to continue through Christmas," said John Slack-Smith, Chief Operating Officer, Harvey Norman.
The new figures demonstrate that in its first seven months Xbox 360 has outperformed the PS2 in its first seven months in both hardware and software sales. Xbox 360 sold 100,000 console units in that period, compared to just 78,000 for PS2.
In terms of software, the margin is even wider; over 400,000 games have now been sold for Xbox 360, while only 190,000 games were sold for PS2 in the same period following launch.
* Excludes Hand-Held Consoles