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Post by Steve Farrelly @ 12:42pm 01/12/22 | 0 Comments
Say what you will about aspects of the game that divide punters and pundits alike, but NBA 2K as a brand and cultural vehice for worlds beyond the court is pretty good. And in a local triumph extending that sentiment, a number of Aussie hip hop artists are set to use the brand as their platform for exclusive, bespoke performances.

In collaboration with NBA 2K23 and Universal Music Australia, three young Aussie hip hop artists in Chillinit, Sahxl and Barkaa have come together to create Court in Session, a "unique musical performance series" featuring beats created from within the game itself.

Check each of them out below.

For over 20 years the soundtrack has become an annual ‘greatest hits’ of today’s top hip-hop artists, and today the brand further substantiates its footing in the local Hip Hop scene with the launch of its new cultural platform, Court in Session.

Stood upon a basketball court (their stage), today’s most exciting Hip Hop artists will perform a bespoke track inspired by the game. Performing alongside huge vertical screens that sync game footage to the beats, the artists will MC over unique beats crafted from basketball sound effects. Ball bounces become beats, bleacher stomps become heavy drums and shoe squeaks become record scratches across the three original tracks.

The music videos have been directed by acclaimed twice ARIA-nominated music video and commercial director, Gabriel Gasparinatos. Gabriel has recently directed films and commercials for Adidas, Beats by Dre, Spotify, Google and the A-Leagues.

Gabriel said, “It's been so fun getting back to my rap video roots on this project, it’s highly technical with massive LED screens, an enormous lighting set and motion control rigs but working with DOP Tyson Perkins and bolt operator Max Pepper from Cinoptix on it has been super rewarding. Pulling inspiration from 2K gameplay highlight reels and modern rap clip sensibilities we had a blast pulling these individual videos together. It's so cool to see such exciting, global brands willing to invest in & give a platform to Australian hip hop artists.”
It's always great to see unique collaborations like this, particularly in our own backyard.

nba 2k23nba 2kbasketballmusic

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