and Epic Games
have just announced a long-term partnership to create a safe and fun metaverse experience for all. Described as "an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together" it's all about creating a positive space to create. In the metaverse. Which is the new jack-in internet that's apparently on the horizon.
A single connected virtual world akin to the futuristic dreams we've all had at one stage or another. Or, The Matrix. That said, it's still a conceptual thing that's been given a label without actually existing in any sort of meaningful sense. Case in point, the following vague description of this new partnership.
As the metaverse evolves, it is reshaping how people meet, play, work, learn and interact in a virtual, 3D world. The LEGO Group and Epic Games will combine their extensive experience to ensure that this next iteration of the internet is designed from the outset with the wellbeing of kids in mind.
Sure! Still, the idea of a LEGO corner of the metaverse sounds cool.
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two," Niels B Christiansen, CEO of The LEGO Group said. "We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families,” added Tim Sweeney, CEO & Founder, Epic Games.