Over the past week we've got word from EA that it was exploring renaming the FIFA series to EA Sports FC
, with the reasoning being a little unclear. Several reports have indicated that it comes down to licensing and pricing, but as per FIFA's announcement today it sounds like there was a falling out with EA.
In a new post titled FIFA set to widen gaming and esports portfolio
, FIFA states "The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights".
Throwing the word 'exploiting' in there is fairly strong, as is not mentioning EA anywhere in the piece.
FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights.
Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments.
Consequently, FIFA is engaging with various industry players, including developers, investors and analysts, to build out a long-term view of the gaming, eSports and interactive entertainment sector.
The outcome will ensure that FIFA has a range of suitable parties with specialist capabilities to actively shape the best possible experiences and offerings for fans and consumers.
This all but confirms that FIFA 23 will be called something else entirely in addition to FIFA's own ambitions for esports. FIFA's recent launch of FIFAe as a brand for esports is a testament to that with the post also noting that it's planning to use the FIFA World Cup and FIFA Women’s World Cup to launch "exciting new games and eSports offerings".