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Post by KostaAndreadis @ 12:59pm 06/10/20 | 1 Comments
For reasons that apparently go beyond supply, with NVIDIA CEO Jensen Huang responding during a press Q&A as part of the NVIDIA's GPU Technology Conference (GTC) that "the 3080 and 3090 have a demand issue, not a supply issue". Adding, "the demand issue is that it is much much greater than we expected — and we expected a lot."

Since the launch of the company's latest GeForce RTX line-up last month, powered by Ampere architecture, it's been notoriously hard for many to obtain an RTX 3080 or RTX 3090. As per our review of the NVIDIA GeForce RTX 3080 Founders Edition we noted that NVIDIA's latest flagship is "a true crank-up-the-details 4K powerhouse, the sort of generational leap that might arrive after three or four years -- let alone two".

Setting aside the difficulties of releasing any new product in 2020, the fact that we're on the cusp of a new console generation has meant that the RTX 3080 is widely regarded and seen in the same light as the PlayStation 5 or Xbox Series X - a "next-gen" graphics card for PCs.

Not to mentioned the busy holiday period we're moving into.

"I believe that demand will outstrip all of our supply through the year," Huang explained. "Remember, we're also going into the double-whammy. The double-whammy is the holiday season. Even before the holiday season, we were doing incredibly well, and then you add on top of it the ‘Ampere factor,’ and then you add on top of that the ‘Ampere holiday factor,’ and we're going to have a really really big Q4 season."

Jensen Huang also noted that feedback from retailers has been unprecedented for a GPU release, comparing the RTX 3080 launch to the arrival of Windows 95 or the first Pentium in terms of hype. "This is a phenomenon like we've not seen in a long time," Huang said. "And we just weren't prepared for it. Even if we knew about all the demand, I don't think it's possible to have ramped that fast. We're ramping really, really hard. Yields are great, the product's shipping fantastically, it's just getting sold out instantly."

With the recent GeForce RTX 3070 delay to later this month, to ensure more units are available on day one, we can probably expect to see the same situation there. With the RTX 3070 offering RTX 2080 Ti like performance at a much lower cost it too will become, as Huang puts it, "a phenomenon to observe".

rtx 3080rtx 3090rtx 3070nvidia

Latest Comments
Posted 08:13am 08/10/20
What annoys me is that they DID NOT have Trillions printed out before launch It is just irresponsible.
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