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Post by KostaAndreadis @ 04:25pm 01/04/20 | 0 Comments
With Hearthstone’s Year of the Phoenix ready to kick off, it’s doing so in style – with Blizzard’s competitive card game set in the Warcraft universe getting a truly massive influx of content in the first half of 2020. We sit down with members of the development team to talk about the past, present, and future of Hearthstone.

A snippet.
“The volume of content that we released during the Year of the Dragon was significantly higher than anything that's been done before,” Hearthstone Game Director Ben Lee tells me. A simple realisation with the equation being, the more you release the more players are having a good time. “That was a big lesson for us, seeing that reflected in player engagement and behaviour. The reality is the more content we make, the happier our players are. Which makes logical sense. We want to try and put out a bunch of content, and we want to make a lot of that free. We don't want things to become expensive.”

For the Hearthstone team at Blizzard, more of the same isn’t the order of the day. Nor is it, if it makes money keep doing it. Experimentation, trying new things, and keeping things fresh is key. This was reflected in last year’s yearlong narrative that injected Hearthstone characters deep into Warcraft lore surrounding dragons and well-known cities. Also, with the release of Battlegrounds -- a new and free-to-play mode inspired by the auto-battler genre. One that presented a new way to play. “We're planning to release more interesting stuff during the Year of the Phoenix too,” Ben confirms, reflecting on the success of Battlegrounds. “We want to give players different things to see and do.”

Click Here for Blizzard on Hearthstone’s Year of the Phoenix and its Massive Year 6



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