NVIDIA's GeForce NOW service is the sort of subscription-based model that makes the most sense - the ability to stream games you already own on Steam and other storefronts using high-end NVIDIA GeForce RTX hardware for increased fidelity. After an extended Beta period NVIDIA announced the service's full release which was quickly followed by Bethesda, Activision Blizzard, 2K Games, Capcom, and others pulling their titles.

According to reports the reasoning was a mixture of NVIDIA not explicitly making deals in time for the full launch in addition to pressure from competing services like Google's Stadia housing the games in question.

Although not available in Australia, GeForce NOW allows streaming over the cloud to any PC or Android device (including NVIDIA's own Shield TV) - with support for Steam, uPlay, and Epic Games Store integration. So, if you already own the game you can play it. With the string of high-profile departures notably downgrading the value of GeForce NOW - Epic Games' Tim Sweeney has come out in full support of the service.

Epic is wholeheartedly supporting NVIDIA’s GeForce NOW service with Fortnite and with Epic Games Store titles that choose to participate (including exclusives), and we’ll be improving the integration over time.

— Tim Sweeney (@TimSweeneyEpic) March 7, 2020

Adding, "It’s the most developer-friendly and publisher-friendly of the major streaming services, with zero tax on game revenue. Game companies who want to move the game industry towards a healthier state for everyone should be supporting this kind of service!"

From there it gets a little heated with Tim going on a semi-rant about exclusivity and exclusion on platforms like iOS and Google Play - going so far as to predict that "this hole rotten structure begins collapsing in on itself" once the Cloud Wars truly kick off later this year. Thanks to 30% revenue cuts, which has been the Epic Games Store's main draw-card for developers. That is, more money for developers.

It will be interesting to see how this all plays out and if NVIDIA can turn around the perception that GeForce NOW is bleeding games. At the very least, support for Cyberpunk 2077 on day one will alleviate this some.