Like all professional sports, branding and placement is a key part of business. KFC
with the BBL
and cricket in general in Australia
with the AFL
, Hungry Jacks
with the NBL
, Cal Bags
... there's business to be had and placement to take advantage of. In esports in Australia now, tech giant Razer
, looks set to entrench its brand (and therefore products) with Oceanic Esports, having just signed a new deal with Legacy Esports
Here's the coach's inspiring words before the big game:
Razer, the leading global lifestyle brand for gamers, today announced a new partnership with Legacy Esports, one of the most established and successful organisations in the rapidly growing Oceanic esports scene.
As part of this partnership, Legacy Esports players and content creators will be furnished with Razer’s latest esports peripherals, including mice, headsets and keyboards. Additionally, the teams will be involved in field-testing and providing user feedback on Razer products in development, to further improve and perfect future peripherals products.
“Team Razer has been expanding our footprint to support esports teams across the globe. Now we are proud to extend our support to the Oceanic region,” said David Tse, Global Esports Director at Razer. “Legacy Esports has proven to be a top notch esports team within Australia. We are inspired by their grit and perserverence to elevate esports within their region.”
The growth of the sport(s) in Australia continues to go from strength to strength, and hope we see it all being taken more seriously than dedicated audiences and into the mainstream, soon.