After having successfully filled Activision
's coffers for a number of years as co-founder of Infinity Ward
and through the successful new 'modern warfare' direction of the Call of Duty
franchise, all the way to EA
and making a splash with Titanfall
, Vince Zampella
has had one hell of a senior ride through the Triple-A side of the games industry. Now, after having soft-launched one of the most popular Battle Royale games in the space through Apex Legends
, the relocation/rebranding specialist is set to make another senior stamp over at DICE LA
in a role that will see him oversee the studio, and rebrand it.
The popular thinking from our camp is that the rebranded studio will tackle all Star Wars
EA-handled gaming products, after a tumultuous run with the franchise over a number of years. Having successfully developed and released the single-player Star Wars Jedi: Fallen Order
(albeit to mixed reviews), Zampella makes sense to pull himself away from Respawn and taking on a new challenge.
We could also be wrong and it's all now about that studio being a B-Team working on Medal of Honor
in a not too dissimilar fashion to how Treyarch
and Infinity Ward
see-saw Call of Duty.
We'll know more in the coming months once EA highlights the studio's rebranded plans.