Which, of course, is the essential point of the game. And so 2K Games and Gearbox Software have decided that to celebrate the 10-year anniversary of Borderlands as a franchise, for the full month of October and into the early parts of November, Borderlands 3 players will be getting some cream on top of their loot pies...

Which is to say you get a reward, and you get a reward, and you get a reward -- rewards for all!

Each of the next five weeks will feature its very own theme in Borderlands 3, encouraging different in-game activities to maximize your rewards. As of today Boss Week is live and will remain active until October 9, when the following week's theme will begin. During Boss Week, certain bosses will have an increased chance to drop specific Legendary items. For a full boss-by-boss breakdown of Legendary loot drops, check out this blog.

Keep in mind this is just the beginning of the Borderlands Anniversary Celebration, and while we're saving some surprises for later, here’s an early look at the calendar’s themed weeks:

• Week 1 (October 1-8): Bonus Boss Loot!
  
• Week 2 (October 9-15): Rare Spawn Hunt!
  
• Week 3 (October 16-22): Show Me the Eridium!
  
• Week 4 (October 23-29): Mayhem on Twitch!
  
• Week 5 (October 30 - November 5): It's a secret…

We'll be unveiling all the bonuses for each week’s theme every Monday this coming month on borderlands.com, so be sure to check back to see what's in store for the Borderlands Anniversary Celebration. For more Borderlands 3 assets and additional information about the game, please visit newsroom.2k.com.

As the game shapes itself over the course of the journey, we expect it to get bigger and more expansive, and with this announcement, it seems both developer and publisher see a bright future for the now long-running series.