And no, that's not because of Bandersnatch and Netflix now thinking they're a game developer and publisher, rather it's about screen time and how the continued success of Fortnite threatens the streaming giant for 'eyes on screen', even more so than its other major direct competitor: HBO.

And with no signs of slowing down (yet), Netflix, HBO, Amazon and more could all be looking to Epic's success with Fortnite in equal parts admiration and fear.

In a report over at Gamesindustry.biz, Netflix's most recent earnings report as relayed to investors suggests that the company "[competes] with (and [loses] to) Fortnite more than HBO". Adding that "there are thousands of competitors in this highly fragmented market vying to entertain consumers".

Fortnite's 2018 annual earnings as estimated by SuperData Research (thanks again, Gamesindustry.biz) was $2.4 billion which the firm says is the highest in the history of gaming.

Is there a ceiling on just how big Fortnite can get? And now with the Epic Games Store, are we potentially seeing the birth of the next Steam, vis a vie Valve, Dota and Steam Engine? The parallels are certainly there when you look at Unreal Engine and Fortnite.

Maybe Epic can make Half-Life 3 for us then?