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Post by KostaAndreadis @ 01:43pm 08/11/17 | 1 Comments
Recently we had the opportunity to sit down with general manager of Microsoft’s Global Games Publishing, Shannon Loftis, to discuss the new console and pose some questions about the past, present, and future of Xbox. Like, does the Xbox One X represent the end of the traditional console generation cycle? Was it tough to delay the launch of Crackdown 3? And, what secret marketing strategy got the company in early on the PUBG phenomenon?



But again, it’s hard to shake the feeling that the Xbox One X represents a new console. Albeit one that changes the story a bit. Instead of starting anew with brand new interfaces, controllers, and games, the One X simply offers the best version, visually speaking, of the Xbox One line. Like a fancy new phone, but a console.

“I think hardware needs to continue to evolve and will continue to evolve, and Xbox is always going to be the cornerstone to our gaming business,” Shannon tells me. “I do think that there's a certain value to gamers in knowing that if they game on the Xbox One S or the Xbox One X, and we move on at some point in the future to a different version of the console, that library still works. That it still applies. And this actually turns out to be of value to developers as well because then they can choose when to sequel, or create, and it's not forced by some new console lifecycle.”

Which begs the question, are we effectively seeing the end of the traditional console cycle?

“Are we consciously trying to overturn the generational cycle?” Shannon pauses, “I wouldn't say that's the goal. It may have that impact, but what we're trying to do really is just deliver the choice that gamers want.”


Click Here to Read Our Full Discussion with Microsoft's Shannon Loftis



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Latest Comments
Steve Farrelly
Posted 03:30pm 08/11/17
Fantastic interview K, first class work. And great insights too!
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