Compared to last year's Black Ops the Third, this year's Call of Duty: Infinite Warfare sales declined nearly 50 percent in the month of November. In the U.S. that is. In turn Activision Blizzard share prices fell 20% from mid-October, with poor Call of Duty sales seen as the culprit. In the UK a similar drop was experienced in first week of sales of Infinite Warfare compared to last year's Black Ops the Third. No word on what the figures are like Down Under, but we'd guess that they'd be similar. Are we in the midst of Call of Duty fatigue?
Perhaps. But then again a 50% drop off in sales still equates to a blockbuster release. The decline in sales isn't limited to Call of Duty, with other high profile releases like Titanfall 2 and Dishonored 2 both falling short of their respective predecessors. So we could be looking at a trend across all AAA titles, where consumers have cottoned on to the idea that most games go on sale pretty quick. And it's virtually impossible to play each and every new November release. Of which there seems to be more than ever.