2K has revealed that they'll become a key sponsor for what will be known as "Friday Night Live" -- a youth basketball program with the NCIE aimed at 12-18 year olds.
The program will focus on training drills and skills development, alongside 3-on-3 competitions and kicks off this Friday 29th July at NCIE in Redfern, Sydney. Alongside the competitive element of the game, the program also aims to aid in "personal development, life skills and cultural well-being" through a series of workshops.
“Australian consumers are some of our most passionate fans. We’ve already given them the Boomers in NBA 2K17
, now it’s time to give something back to the community,” said Alfie Brody, Vice President of Marketing for NBA 2K via press release.
Kirstie Parker, CEO of NCIE said, “NCIE is delighted to be working with 2K. Their sponsorship of the “Friday Night Live” program means we can host more young people, put on more workshops and – of course – we can now play NBA 2K in our very own Gaming Lounge!”
This is a fantastic endeavour for the community and for youth in general, with sport being one of the more positive outreach programs among at-risk youth not just in Australia, but around the world. Well done 2K.