Okay so if you happen to be part of this thing called social media, where people post their opinion about what mindless blockbuster movie remake may or may not desecrate the memory of the original mindless blockbuster movie remake from 20 years ago, you may have noticed a slight uptick in the Pokemon department over the past few days. And it's all thanks to the release of Pokemon GO, and mobile game that seems to have almost overnight brought the long running series back into the zeitgeist.
What's a Pokemon GO? Well, a simple game slash augmented reality thing where you use your phone to catch Pokemon in the real world, train them up, do battle, take over the world, make friends, foster rivalries, and bust out your Pikachu impersonation that's been sitting dormant for at least a decade or so. Released last week, it has sky-rocketed up the iOS and Google Play charts to become the number one smartphone app in the world. It's popularity is not to be taken lightly, with a large number of getting together for large-scale walk-a-thons to catch Pokemon.
It's popularity is such that authorities have begun to take note, and has even led to a case in America where someone stumbled onto a dead body hunting Pokemon. But for most users it has led to a situation where exercise and social interaction with a wide variety of people from different backgrounds is now a part of their daily activities. And probably, walking into doors whilst looking at their phone.
If you're walking around catching Pokemon let us know your thoughts, and if you're looking for a place to start here's a great primer
from the fine folks at Stevivor.