It looks like a few years ago someone at EA looked at its line-up of games and realised that the company had yet to enter the lucrative open-world single-player action-game market. The discussion probably went along the lines of, "Dudes! Why aren't we in the parkour and stealth racket?" To which, no one replied, "Err, Mirror's Edge brosef?" Anyway, EA CFO Blake Jorgensen has now confirmed that this oversight is being rectified, and in doing so it has recruited Jade Raymond, one of the producers behind the original Assassin's Creed to head-up the new venture.

Speaking at the UBS Global Technology Conference in San Francisco, Jorgensen stated,

"We've never really operated in the largest genre of gaming, and that's the action genre. The Assassin's Creed-style games -- more open-world, more single-play versus multiplayer. It's not been an area that we've operated in. We recently hired Jade Raymond, who was behind the Assassin's Creed franchise for Ubisoft and she will be building an action genre for us through a studio we're building out in Montreal right now. So a lot of excitement around the action genre."

The studio in question is Motive Studios, which was created for this very purpose. In addition to this EA and Visceral Games are working on a new Star Wars game that is reportedly in the vein of Uncharted.

Also, EA is still in the parkour business with Mirror's Edge 2: Reflective Reflections due in 2016.