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Post by Eorl @ 08:35am 22/01/15 | 32 Comments
Microsoft's early morning press conference detailing all things Windows 10 has revealed that the new operating system will be an entirely free upgrade to users currently on Windows 7 or Windows 8.1 (Windows 8 users were previously upgraded for free to 8.1).

The free upgrade will be available upon the launch of Windows 10, though it is timed to only the first year of its lifecycle. One of the bigger drawcards to upgrading for the gaming audience is DirectX 12, which is not offered on Windows 7.

A follow-up to the announcement by PC Gamer confirmed that the upgrade is entirely free, with no hidden costs or subscriptions to be noted. The upgrade will also not disappear after the first year, meaning if you don't take it upon yourself to upgrade within the free first year offer, you will have to pay for the upgrade. This does not mean your Windows 10 copy will be null and void after the first year.



windows 10microsoftpress conferenceoperating systemdirectx 12





Latest Comments
Meddek
Posted 08:51am 22/1/15
Would this also apply to my 1st gen Surface RT?
The Nerfatar
Posted 08:53am 22/1/15
An update from the article which might help with people's confusion -

Update: It seems there's still confusion. It is very clear from this post that for the first year it's available, you can upgrade to Windows 10 for free if you have Windows 7 or 8. You will not pay for it. After that year is up, nothing will happen to your Windows 10 license. If you do not upgrade within that year, however, you will have to pay for an upgrade. The offer expires after a year, not the upgrade.
Raven
Posted 09:04am 22/1/15
The big question is will I want to upgrade - or will this be like Windows 8 all over again where I desperately want to hold on to Windows 7.
Eorl
Posted 09:11am 22/1/15
Cheers Nerf, added for clarity. And yes Raven, you'll want to. It is basically Windows 8 done "right" (though I never had a problem with Win8).
Chang
Posted 09:44am 22/1/15
Meddek, your surface RT runs a "lite" version of windows 8. So unless they specified that OS, I don't think it will be upgraded.

I have a first generation Surface Pro, which for all intents and purposes, is a laptop that runs full windows 8. So it probably counts... Not sure though
infi
Posted 10:14am 22/1/15
this is huge news! woohoo!
Sommescum
Posted 10:36am 22/1/15
so... not good enough to put a price on or has R&D been covered by the 5 eyes community? After paying Australian prices for MS products over the years I suppose it could be seen as some sort of justice but I presume there will be "hidden" costs regarding subs, d-mining and an 'as is' clause so no recourse to damages, not even your darn 5 bucks anymore..
Hogfather
Posted 11:07am 22/1/15
The big question is will I want to upgrade - or will this be like Windows 8 all over again where I desperately want to hold on to Windows 7.

Have used it on my home worksation for a few months. I think you'll like it. I didn't hate 8, but I don't like using 8 at work now and am looking forward to RTM.

That said I think that anyone upgrading from 7 should image their current install first and give themselves a rollback. But I'd say that for any OS upgrade where the current OS was good / satisfactory so yeh.
so... not good enough to put a price on or has R&D been covered by the 5 eyes community? After paying Australian prices for MS products over the years I suppose it could be seen as some sort of justice but I presume there will be "hidden" costs regarding subs, d-mining and an 'as is' clause so no recourse to damages, not even your darn 5 bucks anymore..

lol paranoia++ Its actually quite explainable.

Microsoft is moving away from their consumer OS as a prime revenue stream. They're into services (think Office365, OneDrive, XBox Gold, Azure, Skype) and gadgets (Surface, XBox, Nokia/WP) now. These random acquisitions were not really random. They probably just want to encourage a big fat install base for their new unified platform for developers. Basically the idea is that they create a single publishing point (Windows Store) with apps essentially written once and easily shipped to desktop, tablet and PHONE.

The biggest whinge about WP is lack of apps. The biggest whinge from developers writing apps is that WP has small market share. They have a chicken and egg problem here. Desktop has epic market share, so writing an app that runs on Desktop-tablet-phone is a much more appealing proposition and is their strategy to bump Windows Phone (which is actually a kinda nice phone OS). Writing down Windows 10 for people who already own 7/8 isn't a big deal for them as part of this larger strategic movement.

As part of this strategy, I fully expect to someday soon see a $50-$100 annual consumer sub that includes a basic Office365 and the latest version of Windows.

This is why it is so important that Metro works well on desktop, and that Windows 10 be successful. Its why so much of Windows 10 is focused on Metro apps being regular windows as much as possible, and why they brought back the Start Menu and paid attention to gripes like 'how to turn off!':

0CtiSRj.png

They need Desktop and Modern to work together, and consumers to not reject Windows 10.

Hence free.
Sir Redhat
Posted 10:52am 22/1/15
Is this going to be some kind of freemium deal?

image
Hogfather
Posted 11:40am 22/1/15
Interesting quote:
"Once a device is upgraded to Windows 10, we'll be keeping it current for the supported lifetime of the device," said Terry Myserson, executive vice president of the Operating Systems Group. "With Windows 10, we think of Windows as a service... The question 'what version are you running' will cease to make sense."

o.O lifetime of the device. They are definitely getting out of Windows as a retail product.
Murf
Posted 12:18pm 22/1/15
i am on win7 atm so this is seriously tempting. i still cant believe this is free*
Hogfather
Posted 01:07pm 22/1/15
By the sounds of it I would recommend at least doing the process once to get a Windows 10 license for your device (with an image prepared for rollback if you don't like it).

It SOUNDS like if you do it within that one year Window your PC is basically future proofed for future updates. Listening to the event at the moment, and they've (rather ambiguously) stated that Windows10 is the last Big Windows Version that you will ever buy for an existing device.
d^
Posted 01:05pm 22/1/15
Windows 7 while good is too dated, 8.1 x64 with start8 is great.
zaraq
Posted 01:12pm 22/1/15
W8 is really the bee's knee's and i got it dirt cheap when i look back at previous versions especially XP it's like moving from a dirty food stall on the street to a hotel buffet.

W7 is a patched up XP so going to W8 is a bit of a culture shock the tile start is really excellent and unlike previous versions their are no restrictions on the games you can install for eg i couldn't get old games like Splinter cell and Chaos theory (remember the horrid Star-force) to run on Vista or W7.
Dazhel
Posted 01:26pm 22/1/15
Interesting quote:
o.O lifetime of the device. They are definitely getting out of Windows as a retail product.


Yep, their broader strategy for at least the last 6-7 years is to eventually get out of selling software products full stop.

This move makes perfect sense considering the money has moved from selling products to selling services & devices that rely on those services:
Azure, AWS = Infrastructure/Platform as a Service
Office365, MASD, Adobe Creative Cloud, App stores etc = Software as a Service

Notice Visual Studio - first express editions, now a community edition with everything and the kitchen sink.
.NET as open source & cross platform, run it everywhere! Linux, Mac, but most importantly in those lucrative cloud scenarios.

They're practically giving their software away these days because they're freaking out about being left out in the cold by what ecosystems like Google Play store and Apple iTunes store will evolve into. TNSTAAFL of course. You would expect to pay just as much (if not more) for IT in the new world, it'll just come as a monthly bill so it won't be as obvious.
deadlyf
Posted 01:49pm 22/1/15
So if you have upgraded to W10 but format after the upgrade period and only have your W7 install disk can you still upgrade back up to W10 or are you stuck back on W7?
Hogfather
Posted 01:58pm 22/1/15
Yeh. Sounds like in future you'll get an OEM license for Windows vX, then upgrade to whatever the latest is for free, essentially forever (ie until your hardware is so old it can no longer upgrade). They'll have to have licensing options for home builders still I guess, probably an extension of OEM for the guys who run s*** like umart to sell to people, or possibly just an online thing where you sign up for a new key to tie to your hardware. You certainly won't find Windows in places like Harvey Norman or Office Works for much longer.

Funny you mention .Net; when it went OS I assumed they were getting out of on-the-tools development for it basically, and will eventually just maintain an oversight role for the official trunk?.

Windows is turning into a free or near-free service Microsoft delivers in order to try to get people to use their paid services and will probably heavily integrate with outlook.com in the same way it does with OneDrive soon. Its becoming their facebook / gmail / android basically. They're literally calling it a service.
So if you have upgraded to W10 but format after the upgrade period and only have your W7 install disk can you still upgrade back up to W10 or are you stuck back on W7?

We don't officially know how it works. But given that its still Windows you need to be able to reinstall (:D) so I imagine you would be able to move between them as your 8.x or 7 license will still be valid for the hardware.
Twisted
Posted 02:06pm 22/1/15
As long as they take Windows 8 and give me back a Windows 7 interface I'll be happy as a pig rolling in s***. There is a lot to like in Windows 8/Server 2012. But unfortunately for me the metro interface is not one of those things. I can see what they wanted to do, which was to have a unified interface across all platforms (mobile, tablet, laptop, desktop, server) but I think it was a stupid idea. I think the terrible interface is reflected with the adoption rate which is still less than XP.
Dazhel
Posted 04:08pm 22/1/15
Funny you mention .Net; when it went OS I assumed they were getting out of on-the-tools development for it basically, and will eventually just maintain an oversight role for the official trunk?.


.NET core exists because the ASP.NET team was screaming they can't iterate fast enough and enable key strategic scenarios because of the dependency on System.Web (and likewise IIS) in the full framework. At the same time they're taking the opportunity to get rid of a bunch of cruft intended for WinFS(!) but hardly ever used in the Entity Framework codebase.

Visual Studio will still exist, but it's available as an online service as well now.
The new Roslyn compiler tools are cool, instead of plain old csc.exe Roslyn allows both Microsoft and ISV's to do so many things that weren't viable before.
Hogfather
Posted 04:37pm 22/1/15
Sorry by 'on the tools' I meant paving a way for .Net to be developed by the community in terms of code and feature grunt work.

Spent too much time with my mechanic brother in law over chrissy maybe.
As long as they take Windows 8 and give me back a Windows 7 interface I'll be happy as a pig rolling in s***.

It WILL be new. But it has deeper roots in the traditional desktop.
There is a lot to like in Windows 8/Server 2012. But unfortunately for me the metro interface is not one of those things. I can see what they wanted to do, which was to have a unified interface across all platforms (mobile, tablet, laptop, desktop, server) but I think it was a stupid idea. I think the terrible interface is reflected with the adoption rate which is still less than XP.

Windows 10 hasn't backed away from that goal, they're just refining it. It wasn't a stupid idea really, just too ambitious to do well in a single release and at the same time maintain the always-important backwards compatibility with win32.

The Next Chapter presentation showed for example hybrid computers having a different interface based on whether they were in 'tablet mode' or 'desktop mode', with the tablet side of things drawing on the full-screen aspects of Modern and expanding on them, while desktop mode is a more traditional start menu and general window behaviour paradigm ... and the thing switches seamlessy between them, remembering where your windows were in desktop mode as you go between.

Looks delicious as someone who owns a laptop/tablet convertible.
joerocket10r
Posted 04:53pm 22/1/15
Microsoft giving away free software.....sounds like a trap. I will if theres a roll back feature. Also depends how DX12 vs mantle goes and if amd ever fix micro s..s..stuttering.
Hogfather
Posted 05:15pm 22/1/15
Rollback and downgrade almost certainly won't be an OS feature, you'll need to reinatall / recover an image.

Watched most of the event today while working.

Spartan (new IE) looks nice especially for collaboration
Cortana for PC
DX12 looks hot
New XBox One app for Windows 10 has lots of s***
Unified apps (ie basically lots more Store apps) will run on Xbox One
They demoed playing Fable Legends multiplayer co-op across XBone and PC!
XBone streaming to any Windows 10 PC or tablet (think Steam streaming thing)
Khel
Posted 05:20pm 22/1/15
Spartan? Cortana? Whats next, the Guilty Spark replacing the annoying paperclip that gives you tips?
Hogfather
Posted 05:33pm 22/1/15
Wonder if this is going to be a real thing

edit: lol f*****g forum stripped out the iframe embed. Good job guys.

http://www.microsoft.com/microsoft-hololens/en-us
Whoop
Posted 08:48pm 22/1/15
I wonder how many people with a dodgy version of win7 will try to get a legit version of win10.

So let's say I decide to take the plunge and update to windows 10 for free and I end up hating it and going back to windows 7, could I use that same license in the future to re-upgrade to windows 10 when I'm forced to by games / programs that require it (assuming I'm still using the same hardware)? Or is this a one time deal where you can only upgrade once now for free, and if you format you're screwed?

My laptop came with W8, updated to 8.1 I might use it as the guinea pig.

side note on the piracy question: I own legit versions of every version of windows from 95 to windows 7. Yes, that means I bought windows Vista :( Only one I don't own is windows ME. Who would?
infi
Posted 08:53pm 22/1/15
as a windowsphone user the complete integration is what has got me so excited.
kappa
Posted 09:01pm 22/1/15
That new xbox app with streaming looks really cool. But the other way around would be even better (PC to Xbox).
Whoop
Posted 04:06am 23/1/15
^^ For what it's worth, I tried streaming my PS4 to my phone and yeah it "works" but you can't really play anything fast on it. The lag is just so horrible even when the phone and PS4 are right next to each other.

It'd work for something slow paced like puzzle games or whatever but not for something like CoD or whatever the kids are playing on their fancy new consoles with their being on my lawn n s***.

Wireless game streaming has a long way to go before I'll get excited about it.

What I love about the current situation is that I can play my medias on any of my PC's, laptop, or even my phone and with a push of a button / touch of a screen / stroke of my wand I can make it play on my TV. That s*** is bananas.
Hogfather
Posted 09:28am 23/1/15
Whoop, watch the presentation, dude plays streamed Forza pretty well.
Whoop
Posted 09:44pm 25/1/15
Whoop, watch the presentation, dude plays streamed Forza pretty well.

I'd hardly call Forza fast paced, and you can anticipate and compensate for cornering which is constant. You can't compensate for the lag in a game like CoD where everyone moves randomly. Hell, I switched back to a corded mouse because of the 0.0001ms lag between my wireless mouse and PC bugged me.

Like, I managed to play The Last Of Us via the wireless streaming thing, but there was still noticeable lag that bugged me and I can notice even the smallest little things.

It's all about the milliseconds baby.
Hogfather
Posted 09:56pm 25/1/15
ok man you must be right, gg

But ... as if try streaming twitchy games over a wireless connection? o.O Its all about the ms, after all.
koopz
Posted 10:15pm 25/1/15
The big question is will I want to upgrade - or will this be like Windows 8 all over again where I desperately want to hold on to Windows 7.



we had a meeting at work to discuss the same situation.


*finally* work is open the the concept of client-side virtualisation for all of the sites across Australia including mine.


* happy dance*

this means - running *nix as base OS and running the point of sale macines for front of house PCs in a managed VM envirnment that I can see and fix myself in my own time without the need of involving the Indians in Melbourne that Corp call our "IT Dept"


our Corp ICT is a young bloke - he doesn't understand anything outside Microsoft systems

last edited by koopz at 22:15:39 25/Jan/15
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