Adult entertainment website YouPorn has finalised a deal with Spain-based pro gaming team Play2Win to sponsor them for six months. Play2Win will play as Team YP at the Gamergy competition in Madrid on December 5th for the DOTA 2 tournament.
"We’re so psyched to finally make our official entry into gaming and eSports," says Brad Burns, Vice President, YouPorn. "This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year’s Gamergy event."
YouPorn originally signalled an interest in the growing eSports field earlier this year, and after receiving "hundreds" of potential players the company signed on Team YP in October. "We've got a lot of resources at our disposal," Burns told Polygon
. "As far as what we can offer that other sponsors can't goes, is exposure. Any player or team that signs with us will not only garner a lot of media attention, but will also be actively promoted to a captive audience of 20 million visitors every day."