Gamasutra are reporting a very interesting point about what Activision is and isn't saying about its latest Call of Duty game, Advanced Warfare, and that lack of information may shed more light on where the popular FPS stands in today's gaming age.
Usually Activision is more than happy to share sales figures on new Call of Duty titles, but this time around the company instead focused on overall sales of the franchise to-date. "Sales and engagement are up through the first week compared to last year," said Activision CEO Eric Hirshberg in a press release issued today. "Season Pass sales are up, as well."
Of course, if the sales aren't doing so well you clearly wouldn't say anything in order to not spook your investors, however this kind of lacking information may do just the opposite. But what are the sales numbers for Call of Duty: Advanced Warfare and its Season Pass? Activision didn't say. Instead it focused on how the Call of Duty franchise has generated $10 billion in sales overall.
What numbers we do get are all connected to player time. The first week after launch of Advanced Warfare, according to Activision, resulted in gamers playing more than 370 million online matches and leveling up over 200 million times in online multiplayer.
"We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance," said Eric Hirshberg, CEO, Activision Publishing, Inc. "Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.