Following recent activity from Microsoft's Xbox consoles, Sony has similarly signaled its intention to sell PlayStation consoles in mainland China.
The move follows changes in January to laws that had prohibited the sale of games consoles in the country since 2000 due to concerns about perceived mental health effects on young people -- meanwhile, PC gaming and all of the addictive MMOs, and mobile gaming have been unregulated. (via BBC):
In a statement to the Shanghai Stock Exchange, an executive from Shanghai Oriental Pearl says: ""The joint venture will be based on the relevant state policies and will introduce quality and healthy video games that will adhere to China's national conditions as well as the tastes of Chinese gamers.
"Sony will also co-operate with domestic game development teams to promote original products on Playstation platform, while further improving the Chinese gaming industry."
Of course, Chinese gamers that really wanted games consoles have always been able to obtain them through less official channels, but this move will see them back on high street store shelves, and once again widely advertised in the region.