EA has kicked off a new initiative on their digital games distribution platform Origin, launching the "The Origin Great Game Guarantee", a new incentive that offers customers a refund of any EA-published titles they purchase from the service, if they're not satisfied in the first 24 hours (thanks NeoGAF).

We know that feeling: the one where you sit down, wait for a new game to finish downloading and installing, start it for the first time, and want it to rock. The intro sucks you in, you press a button to shoot, jump, or talk for the first time, and then it's suddenly three a.m. We know that feeling, and the one afterwards of knowing that not only does a game rock, but that it was worth every dollar you spent on it.

We hope every game you play on Origin will meet this high bar, and we're happy to say that starting today, we can guarantee that we'll make things right if you decide the game you just bought didn’t live up to your expectations.

The new Origin Great Game Guarantee works like this: You may return EA full game downloads (PC or Mac) purchased on Origin for a full refund--within 24 hours after you first launch the game, within seven days from when you purchased it, or within the first seven days after the game's release date if you pre-ordered it (whichever of these conditions happens first).

Full details on the guarantee can be found over on Origin.com, and the fine print isn't nearly as restrictive as we would have thought, although it does appear to exclude game expansions and downloadable content, and (understandably) no third party published games appear to be participating in the promotion.

It's undoubtedly another positive move for EA and Origin, who seem to be on something of a goodwill mission at the moment, perhaps working frantically to shake those worst company of the year awards.

If you haven't nabbed it yet, the charity-funding Humble Origin Bundle promotion still has a week left on the clock, to pay what you want for Dead Space, Dead Space 3, Crysis 2 Maximum Edition, Burnout Paradise: The Ultimate Box, Medal of Honor, and Mirror's Edge, The Sims 3, The Sims 3 Starter Pack, and Battlefield 3.