Electronic Arts has announced yet another new title in their long running Need for Speed Franchise, titled Need for Speed Rivals. Described as "a white-knuckle action/racing game created by an inspired new development team," the new racing game will be the first to use Frostbite 3 outside of Battlefield 4. It's also being developed by EA's newest studio, Ghost Games, who will be working in partnership with the expert racing team at Criterion Games to deliver "new thinking and innovation to the Need for Speed franchise."

In Need for Speed Rivals, gamers play as either a cop or racer, where each side of the law has its own set of high stakes challenges, rewards and consequences. As a racer, the goal is to become infamous for taking risks behind the wheel and capturing your most intense escapes on video for the world to see.

The more cops players evade, the more Speedpoints they collect, enabling them to unlock new cars and items. Keep raising the stakes race after race, earning more and more Speedpoints along the way and becoming a more valuable target to the cops – but risk losing it all if busted. As a cop, players work together as part of a team in pursuit of racers, earning prominence and rising in the ranks of the Police Force with every bust. Achieving higher ranks unlocks new police only cars and more powerful pursuit tech.

Alongside the ability to play cops and racers, Need for Speed Rivals will also be utilising AllDrive, an innovative new feature that allows gamers to "seamlessly transition from playing alone, to playing with friends." Currently it seems like friends will be the only ones able to enter and exit races on-the-fly, with Marcus Nilsson, Executive Producer at Ghosts Games saying that "players will have the freedom to seamlessly go from single player to co-op to multiplayer."

Check it out below in the reveal trailer alongside some shiny car screenshots.