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Post by Dan @ 11:53am 23/11/12 | 4 Comments
Following Ratings Agency Moody's recent re-appraisal of Sony's long-term bond rating to Baa3 (reportedly, their lowest investment-grade rating), Fitch has gone one further downgrading their view by three levels to BB-, casually referred to by investors as "junk" status (via GI International):
Junk status is not an officially defined term, but generally refers to anything of BB status or below with a high risk of default and very little chance of any short or medium term gains.

The move "reflects Fitch's belief that meaningful recovery will be slow, given the company's loss of technology leadership in key products, high competition, weak economic conditions in developed markets and the strong yen," said the ratings group.

These conditions have hit Sony hard over the past year or two, partly prompting the promotion of former PlayStation boss Kaz Hirai to CEO and president of the group. His strategy of a 'joined up' Sony hopes to curb losses and build business by consolidating profitable areas of the business and building strategies for struggling branches such as flatscreen TVs.

However, with quarterly financial reports still showing a downward trend for both the games business and other core areas, Hirai's task is not getting any easier.
While undoubtedly cause for concern, a BB class rating indicates the agency still has some degree of confidence that structural changes by Sony can avoid their defaulting on debts. The state of affairs are also said to be less of a reflection of the company's performance in the entertainment space, and more an unfortunate consequence of exchange rate fluctuations that have affected many export-driven Japanese businesses.


Latest Comments
Posted 04:03pm 24/11/12
Maybe they'll start charging for their PS3 on line service soon?
Posted 04:15pm 24/11/12
I will refuse to buy anything sony after my PS3 and some of the 'controls' they did with that, coupled with the poor handling and lying of all that security stuff.

I bought the PS3 over x-box for the Blu-ray player, but it's given me more headaches than not. Not to mention streaming TVEps wireless over the PS3 is terrible, and it's not due to my network. Max signal strength and tried with different routers [three so far] and two different houses, different programs (TVersity/PS3Server to name just two that I can remember) and googling always revealed other people with the issue... Cable connecting removes the problem, plus its also a streaming issue that only began occuring after an update that Sony refuse(?d) to admit or fix.

Being popular with your other CEO/Company friends at the expense of your customers doesn't work long term.

last edited by Mephz at 16:15:18 24/Nov/12
Posted 05:53pm 24/11/12
The state of affairs are also said to be less of a reflection of the company's performance in the entertainment space

Though I'm guessing failures like the Move and the Vita haven't helped. I mean, I like the Vita, its a solid piece of hardware, but its been a bit of a non-starter and I'm sure financially it can't be doing too well. The Move just crashed and burned though.
Posted 06:01pm 24/11/12
only just started streaming media through my ps3 and it works perfectly with universal media player
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