Blizzard has announced via a
blog update (thanks Khel) that a new pet will be making its way to the World of Warcraft Pet Store, with all proceeds going towards the Superstorm Sandy that affected a fair few residents in America recently. This isn't the first charity drive from Blizzard, with previous efforts for the Japan Earthquake relief last year through pet sales as well.
Support the Red Cross’s Superstorm Sandy Response relief efforts and adopt a Cinder Kitten when this fiery feline arrives in the Blizzard Store later this year. Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100% of the $10 USD adoption fee during this charity drive going toward this worthy cause.
Details about the pet purchase will be available at a later date, and those who would like to learn more about the Pet Store can do so at the FAQ