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Post by Dan @ 08:19pm 10/10/12 | 1 Comments
THQ has announced an agreement with distributor All Interactive Entertainment (AIE) for the distribution of their games through Australian retail channels, a deal which unfortunately signifies the closure of the THQ Asia Pacific publishing office in Melbourne --the last remnant of THQ's local base in Australia after the closures of development studios Blue Tongue and THQ Brisbane in 2011.

A press release from THQ explains the transition as a cost-saving strategy, and comes one more step in the embattled publisher's efforts to reshape itself after a turbulent few years.
Ian Curran, THQ’s EVP, Global Publishing, said, “The evolution of our distribution model in the Asia Pacific region will allow us to increase our reach with a lower cost model. AIE is a trusted business partner with whom we have worked with for many years as our distributor in New Zealand. We believe the company will benefit from AIE’s backing and comprehensive distribution network across Australia."

“We are delighted to broaden our relationship with a top publisher such as THQ,” said Robert Kingston, Director of AIE. “We look forward to bringing THQ’s highly-anticipated new video game releases and existing game portfolio to our retail network in the territory.”
Our condolences and well wishes go out to all local THQ staff and their families.

The move shouldn't be expected to have a noticeable affect on the availability of THQ games in Australian stores.

Upcoming products from THQ include Darksiders 2 for Wii U, Company of Heroes 2, South Park: The Stick of Truth, WWE '13, and Metro: Last Light



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Latest Comments
IVY_MiKe
Posted 10:32pm 10/10/12
The move shouldn't be expected to have a noticeable affect on the availability of THQ games in Australian stores.

and I'll bet it will also have little effect on 'regional pricing' down under too.

Why does the rest of the world still hate on AU for that?
(it is sad to see what little business the 'established players' in the gaming industry have in AU pulling out too :\ )
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