In an interview with Gamasutra (thanks CVG), Sony Worldwide Studios president Shuhei Yoshida has conceded that the biggest hurdle the new PlayStation Vita handheld has faced so far has been convincing developers to make third party games. Yoshida suggests that the lack of support could be due to the emmergent of several gaming platforms, including the imminent smartphone market.

"...In retrospect, there are so many options for publishers now that we cannot take it for granted that our new platform would be supported by third parties, like [it would've been] many years ago."

"There are limited resources that third party publishers have, and they have to diversify into new areas constantly; that's a challenge to get the support that we want.

"We've been working harder with our third party relations department to secure more content for PS Vita," he said. "...We are confident that we have the right hardware platform that we have with PS Vita."

While the death of the Vista isn't in sight, Yoshida believes that when Sony has defined what the Vita is, then we shall see a larger range of third party support. Add in the support that many of its in-house studios can offers, and we may see a more attractive market for consumers in purchasing the PlayStation Vita.

[PlayStation Vita's biggest challenge: Convincing developers]