He's always been a bit looney, but Spider-Man co-creator Stan Lee is at his eccentric best in today's Amazing Spider-Man video, which showcases using him as an unlockable character to swing through the streets of Manhattan.
"I can't wait to Tweet about this!" he exclaims as his game avatar tackles a few things in an alley.
There's not much new shown here, but if you're a fan of Marvel comics or Spider-Man in general, there's a good chance you're also a Lee fan and so will be pretty excited about this cameo.
Watch the video embedded below or click here for a direct link