Following Tuesday's WWDC announcement
of their new line of MacBook laptops, tech giant Apple has revised Australian pricing for the new hardware, narrowing the disparity from North American price-points to far more reasonable margins.
Tech blog Delimiter reports
that Aussie prices on the new 15 inch Retina Display offerings are now set at AU$3,199 for the 2.6GHz model and AU$2,499 on the 2.3GHz model, which they convert and calculate to a mark-up of only 13.65% and 13% respectively over their US dollar equivalents.
When we consider that the AU prices include our 10% GST and the US prices actually exclude their various state-specific sales taxes, the regional price differences are almost non-existent -- in stark contrast to the grossly inflated local prices on previous MacBook models.
This adjustment conveniently arrives as the Australian Federal Parliament is in the process of
conducting an inquiry into IT price hiking practises -- often referred to locally as the "Australia Tax" -- and Apple had featured prominently among the names of companies listed as examples by the inquiry's figurehead Federal MP Ed Husic.
The move is undoubtedly a good PR exercise for Apple in Australia that will distance them from any negative findings of the inquiry and we can only hope that it might encourage manufacturers and publishers other tech products such as games consoles and software to follow suit.