In their latest move in the timeless battle against fruit, Google have revealed yet another new online service, this time one that ties many of the various digital media online purchase solutions they offer into one centralised system: Google Play.

As per usual, the Google blog has a good rundown on what it's all about, including some launch deals on Android games:

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.

Unfortunately, while US customers get the full service, the music and movie stores still haven't been made available in Australia and it looks like the differing licensing deals still means regionalised pricing disparity, but it is nice to see them cleaning things up all into one place to present a serious competitor to Apple's iTunes store. Head over to play.google.com to see for yourself.