We've all heard it before. A rocker rocks
just that little bit too hard, and before he knows it, he's waking up in gutters, surrounded by broken whiskey bottles, syringes and half-dressed groupies. His record sales are down and the label has a problem with his image. So what's the answer? Rehab, apparently.
At least that seems to be the sentiment from Activision CEO Bobby Kotick when it comes to the Guitar Hero franchise, where the outspoken Acti boss admitted they did little to keep the franchise invigorated, but also revealed they have no plans to scrap it altogether, but rather to investigate the best possible way to revive it.
"We said you know what, we need to regain our audience interest, and we really need to deliver inspired innovation,” Kotick told Forbes
in an interview. “So we’re going to take the products out of the market, and we’re not going to tell anybody what we’re doing for awhile, but we’re going to stop selling Guitar Hero altogether. And then we’re going to go back to the studios and we’re going to use new studios and reinvent Guitar Hero. And so that’s what we’re doing with it now.”
How could you see Activision re-releasing Guitar Hero as a product you'd be keen for?
Posted 01:52pm 22/7/11