EA's moves to once again rule the videogame roost are slowly coming to fruition, especially with today's announcement that they've acquired mobile and casual game developer, PopCap, developers behind such casual gaming sensations as Bejeweled and Plants vs. Zombies, among many, many more.
The deal is worth some US $750 million, apparently, and is expected to solidify EA's financial future in the face of troubling console sales. It's also suggested they'll leverage the studio's casual development expertise to take a number of core EA titles to social media markets.
"EA and PopCap are a compelling combination," said EA CEO John Riccitiello. "PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1bn digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels."
"We picked EA because they have recast their culture around making great digital games," said PopCap CEO, David Roberts. "By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."
or on the image to see what PopCap's Zombies had to say about the acquisition.