You may have heard, or seen, that EA pulled Crysis 2 from Steam this week, in an effort to add it exclusively to their rebooted digital store, Origin, where they also plan on making exclusive content available only for games purchased from them. Other titles are also poised to become EA Origin exclusives, including Alice: Madness Returns and Star Wars: The Old Republic.
"I think long-term you'll see we believe in reach so we will have other digital retailers for our products because we want to reach as many audiences as possible," said Frank Gibeu, President of EA Games, in an interview with Gamesindustry.biz
. "But at the same time if we can use exclusive content or other ideas to help grow our audience then we're going to do that because we're growing a platform."
How this will affect other digitally released or DLC-centric titles down the track remains to be seen, but it could be a bad move to force people to only use Origin for Battlefield 3 or Mass Effect 3, for example.
"We are going to continue to be great partners for our retail channel partners as they evolve their business models to account for digital," he told the site. "But at the same time you talk about platform exclusives like Halo or Uncharted, EA's going to have some of our own platform exclusives."
Whether the move to Origin for Star Wars: The Old Republic changes the recent position of Aussies and Kiwis not seeing the game at all, is also something up in the air, but we're tracing down some solid information as we speak, so stay tuned.