THQ Unveils New Corporate Logo

Post by Steve Farrelly @ 03:54pm 13/01/11 | 46 Comments

THQ have unveiled their new corporate logo, which they tell us is a visual reminder of the company's new direction and their drive to push through the games industry even further into the next stage of gaming's maturity.

"Our new logo epitomises the change, innovation and creative growth that are the cornerstones of the new THQ," said Brian Farrell, THQ President and CEO via press release. "By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible."

THQ have been aggressively expanding their portfolio over the past five years, most notably with brand-new IPs and high-end acquisitions of some of the industry's most talented people.

"Over the past few years the gaming industry has seen an unprecedented period of innovation,” Farrell said. “You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience. THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties (Homefront and uDraw), creative partnerships, (Guillermo del Toro and Tomonobu Itagaki) and new talent acquisitions (Patrice Désilets), in order to solidify its position as a flagship publisher of extraordinary interactive entertainment.”

What do you think of their new logo (pictured)?

thq expansion logo guillermo del toro

Latest Comments

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Dazhel
Posted 03:58pm 13/1/11

It works from the news page but In the forum thread the THQ logo doesn't seem to be showing up :(

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ViscoS
Posted 04:10pm 13/1/11

What was wrong with the highly recognisable logo they had?

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mrmatt
Posted 04:16pm 13/1/11

liked the old one better

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HERMITech
Posted 04:17pm 13/1/11

TH Who?

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WetWired
Posted 04:22pm 13/1/11

T looks like a desk
H looks like a chair
Q looks like a guy bending over trying to suck his own d***

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shad
Posted 04:25pm 13/1/11

Looks like a backwards question mark. Which is good cause it falls in line with their backwards h.

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scuzzy
Posted 04:27pm 13/1/11

Needs more Web2.0

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Darkhawk
Posted 04:32pm 13/1/11

I've always associated THQ with the worst games on the SNES and Megadrive, my mate and I used to joke about them all the time!

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greazy
Posted 05:12pm 13/1/11

I can't think of a decent game they've made. Didn't they make the recent Warhammer games which were decent?

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Steve Farrelly
Posted 05:18pm 13/1/11

they did Darksiders which was awesome, Homefront looks great as does their new Warhammer MMO. Saints Row is pretty cool and I like the new Red Faction spin

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Mordecai
Posted 05:21pm 13/1/11

... That logo looks stupid. The old one is way better.

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icewyrm
Posted 06:31pm 13/1/11

It feels weird that this is news. Um, though I appreciate the headsup and all.

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3dee
Posted 06:34pm 13/1/11

I keep thinking of the THX logo >_< (which is much better than both)

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do0b
Posted 06:37pm 13/1/11

thq have made some of the best rts games ever!

new logo is pretty puss tho

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Sc00bs
Posted 06:49pm 13/1/11

old one is much better.

looks like they let some graphics deisgner straight out of uni have a crack

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Twisted
Posted 07:28pm 13/1/11

Looks more like THG than THQ to me. If I hadn't have known, I would have thought THG...

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Fish
Posted 01:04am 14/1/11

?HT

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d^
Posted 09:04am 14/1/11

Old one was waaaaaaaaaaaaaay better.

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Red
Posted 09:07am 14/1/11

I second it, TH Who? You need one of those little blurbs down the bottom ala press relesases, eg:

About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

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Reverend Evil�
Posted 09:38am 14/1/11

Jesus. That new logo looks like a battered housewife.

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Pinky
Posted 09:39am 14/1/11

Previous for reference. Agree that new one looks s***. Don't agree with never changing your logo though - sometimes good to rebrand, especially with a major change in the company like new directors or what have you.

Haha, WetWired - now that you point it out...

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rec
Posted 11:16am 14/1/11

Terrible.

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kr0wb4r
Posted 11:48am 14/1/11

Rebrands most often look 's***' because people are familar with the old. Give it some time and you won't hate it.

When the new ANZ rebrand came out I thought it was turd but it's okay now.

I still hate the new PwC rebrand though, it's just plain and turd.

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Trauma
Posted 04:26pm 14/1/11

Well I automatically hated it but after reading wetwired's post I hate it even more. but I guess when all is said and done it really doesn't matter.

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Dazhel
Posted 04:53pm 14/1/11

Q looks like a guy bending over trying to suck his own d***

Very interesting...

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Hogfather
Posted 07:52pm 14/1/11

I can't think of a decent game they've made. Didn't they make the recent Warhammer games which were decent?

Company of Heroes, Dawn of War, Titan Quest.

The THQ sale pack on Steam was pretty awesome.

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HERMITech
Posted 07:54pm 14/1/11

Somebody should link THQ to this page STAT!

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WetWired
Posted 08:01pm 14/1/11

Don't forget homeworld

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CHUB
Posted 08:05pm 14/1/11

Somebody should link THQ to this page STAT!

Probably don't need to, I bet if you type "new THQ logo" into google it brings up ausgamers, does with 99% of the s***.

EDIT: Hah was just trying to be a smartass, it's the first entry on page 2.

last edited by CHUB at 20:05:33 14/Jan/11

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Trauma
Posted 08:12pm 14/1/11

7th entry on page 1 for me. Also Stalker was THQ, Darksiders too.

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trillion
Posted 08:17pm 14/1/11

Wet Homeworld(s) were done by relic

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Mordecai
Posted 11:10pm 14/1/11

Wet Homeworld(s) were done by relic

You know how most people don't know who makes games just who publishes them. Two of the three Hog mentioned were also Relic while Iron Lore made Titan Quest and one addon for DOW1.

And this thread is 10th on page one of Google for me.

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ctd
Posted 11:25pm 14/1/11

Yeah what he said. THQ = publisher. Relic did Company Of Heroes and Dawn Of War

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WetWired
Posted 11:40pm 14/1/11

I know relic developed homeworld, but seeing as though torchlight was mentioned I thought people were bringing up games that THQ had published not developed.

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Hogfather
Posted 12:12am 15/1/11

You know how most people don't know who makes games just who publishes them. Two of the three Hog mentioned were also Relic while Iron Lore made Titan Quest and one addon for DOW1.

Yeh THQ is primarily a game publisher ... thought that was common knowledge? Given that publishers pay the bills I reckon its fair to say that they "make" games.

/shrug the List of THQ games is pretty epic.

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Plasma
Posted 12:31am 15/1/11

Logo's are supposed to be recognizable as its your brand ,can't tell what it is.

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Storm
Posted 12:29am 15/1/11

Who cares, other than the people who actually work there. Games publishing houses still think people buy based on who publishes the game, when the reality is that if a game is good, it will sell... If they wasted less money on logos and the like (this would have cost them a few hundred k), then maybe they could have invested in a few more games.....

shrug.

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CHUB
Posted 12:32am 15/1/11

Not true storm, I actively refuse to buy EA and Sony games.

Those are my only examples.

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Trauma
Posted 12:32am 15/1/11

How exactly would a company that publishers s*** and has loads of artists on the pay role have to pay 'a few hundred k' for a simple logo?

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thermite
Posted 12:37am 15/1/11

Never heard of them

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exo
Posted 02:08am 15/1/11

I'll just leave this here.

4. The identity is not the entirety of the brand and it's more important for the public to like the other stuff (experience, customer service, price, personality, and oh yeah - the product.)
5. And most importantly, the public really doesn't care. At least about the type and color over the short term. They say they do, but they don't. They do care about it being authentic and how it connects with them over time. (This is what you pay the experts for, by the way.)
6. The public's attention span is shorter than yours. Usually, the masses will forget the controversy and the new look will be established in short order.

Oh, and some professional opinion.

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Storm
Posted 08:23am 15/1/11

Trauma - it would have cost them packets because they would have used a series of agencies to create it; consult on it, research it and basically assure gun-shy executives that they were doing the right thing.

Large corporates like THQ just love wasting money on trash like this. It's the stuff of dreams for most marketing directors to create a new corporate identity, as this sort of thing doesn't occur too regularly.

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d0mino
Posted 10:16am 15/1/11

This logo must have been created with motion graphics in mind? It will be interesting to see how it comes to life in video.

Otherwise the logo is ok, very stark, very modern. It seems to be less on a hardcore gamer aesthetic and more closer to an apple or wii type brand. It's lost a lot of the action of the old logo but gained sophistication imo.

It probably says a lot less about THQ which means it will sit just as easily on a casual title as it will on a hardcore title.

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trillion
Posted 03:35pm 15/1/11

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Trauma
Posted 10:19pm 15/1/11

Trauma - it would have cost them packets because they would have used a series of agencies to create it; consult on it, research it and basically assure gun-shy executives that they were doing the right thing.

I just don't see a publisher with artists, lawyers and PR types going out of house to make a basic logo. Maybe some demographic consulting but overall I think they would have a handle on that.

Oh and THQ did Metro 2033 and MX Vs. ATV series (Both great). New title that series coming soon called MX Vs. ATV Alive, little bit of info here.

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CHUB
Posted 10:28pm 15/1/11

Didn't that new retarded 3 blob ANZ logo cost multi-millions?

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