Activision have sent through a press release detailing the success of Call of Duty: Black Ops
which, according to the release, set a new five-day entertainment industry record, grossing more than US$650 million worldwide, and also broke Xbox Live records with 2.6 million unique users online in one day.
Previously the same record was held by the Infinity Ward-developed Call of Duty: Modern Warfare 2, which racked up some US$550 million in five-day sales.
Yep, it really is impressive. But don't take it from me, what does good old Bobby have to say about it:
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment.”
The only question now is, where to from here? And, is there any chance the industry and consumers will experience Call of Duty fatigue? 2011 will answer these questions and more, so stay tuned ;)