So I'm currently in Cologne, Germany for the Games Developers Conference, Euro edition. GDC is rapidly becoming my favourite gaming-related event and this year I thought it'd be worth checking out the European version after the US-based one has proven to be so consistently incredibly awesome.
One thing I realised today though as I was sitting through another interesting presentation was that it's probably something most gamers don't care about - it doesn't have the flash of E3 or the massive output of game information and media that follows a big trade event like that.
The reason you should actually pay attention to what is happening at GDC is because a lot of games developers attend these events, and a lot of them are hearing about successful practices and techniques - both in terms of software development and running a games company - which they'll no doubt be considering for their own titles.
As a result, when guys like Crytek's Cevat Yerli get up and tell a room full of developers that they need to be focusing on things like AI, physics, special effects and art style - and not graphics - to make their games distinguishable for the next few years, it seems likely that they'll listen.
So if you're really interested in knowing where games are likely to be heading and what technologies are going to be driving them - stay tuned.