Microsoft have found their ever-blowing trumpet once again (and here I thought I hid it) to toot their own horn about the life of the Xbox 360 in Australia throughout 2008. According to their supplied information, the Xbox 360 enjoyed an 88% growth in Xbox Live usage in Australia in 2008 and that we Aussie gamers accrued 4.2 million downloads while spending 27 million hours on the service. Big noting themselves or not, those are impressive stats.
Other dot-point factors about Microsoft, you and 2008 include:
- 500,000 Xbox 360 consoles and 4 million Xbox 360 games sold at retail in Australia to date
- More than 50 per cent of Aussie Xbox 360 owners are connected to Xbox LIVE
- Australian Xbox LIVE membership increased by 88 per cent on 2007
- There are over 17 million members on Xbox LIVE worldwide
- Australians made 4.2 million downloads from Xbox LIVE in 2008
- Aussies spent over 27 million hours on Xbox LIVE in 2008
- Xbox 360 owners have an average of nearly 8 games for their console
- 63 per cent of the 500 games available for Xbox 360 are rated G or PG
- 46 per cent of Australian gamers are female**
Kimberley Francis, Xbox Marketing Director said, "We expect people to continue to stay at home more in tough times. People seem to be pulling back on some luxuries but spending more on goods that make the home a more enjoyable place. Australians really get the online component that sets the Xbox console apart and enables a richer, more connected experience."
There's still a lot of ground to cover this year, and with their revamped online service, Microsoft just may top 08's impressive figures. Of course, these figures are yet to be stood up to by Microsoft's competitors, so we'll stay tuned until the inevitable rebuttal from Sony and Nintendo.