Which its annual review reports as "in-game net bookings". $4 billion, where $1 billion of that was made in the last quarter. When everyone else was taking aim at EA for its implementation of microtransactions in Star Wars Battlefront II. So, does the lack of outrage mean that Activision Blizzard knows how to do loot boxes better than most? Probably.
With Blizzard being the somewhat poster child of the phenomenon thanks to Overwatch and its implementation of seasonal cosmetic only Loot Boxes. Earned in-game via progression, or purchased with real-world money. The $4 billion of course expands across the entire Activision Blizzard portfolio which includes Blizzard titles like Hearthstone, Heroes of the Storm, Overwatch and World of Warcraft. Plus, games like Call of Duty: WWII and Destiny 2.
Bear in mind that this also includes the sales of traditional DLC content. It's also worth noting that mobile titles like Candy Crush Saga - which continues to bring in ungodly amounts of money each and every month also contributed to this figure. And with Candy Crush titles registering 290 million monthly active users or MAUs you can see why the mobile framework is making its way into more and more console and PC games these day. In comparison, Blizzards MAUs across all its games was just over 40 million.
“This was a record quarter to cap off a record year for Activision Blizzard,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “In 2017, our community reached new milestones for engagement, our business delivered record revenues and cash flows, and we made important progress in building future growth opportunities such as the Overwatch League. We couldn't be more excited for the opportunities ahead in 2018 to continue serving our players and fans.”
For the full report, head here.
A simple perusal of crates in Blizzard games like Overwatch shows you how they made all that money.
$5 for 5 crates? That's a filthy price for 5 crates which hold 4 garbage digital items, 1 of which is generally a player icon of clipart quality.