And while that headline is a bit of a mouthful, it's nothing compared to the metrics the video, and Acer's own Plastic *Pandemic Report have found. (*Not to be confused with that other headline grabber, this pandemic has been playing the long game, for a long time.)
Additionally, all of this is in light of Acer's release of its first-to-market laptop, the Acer Aspire Vero that features post-consumer recyclable plastic as part of its design and materials makeup.
The design of the new Aspire Vero saves "around 21% in CO2 emissions and is made to be easily repaired, upgraded and recycled", shares Acer via press release. Adding that the accompanying report highlights that "over 3.4 million tonnes of plastics are used in Australia every year, with less than 10% being recycled or reprocessed for re-use. The impact that plastic waste has on our environment is devastating – most ends up in landfill or our oceans, contributing to climate change, contaminating our soil, and negatively affecting our natural landscapes and wildlife".
Alarmingly, Acer also shares, is data that suggests more than half the Aussie population is unaware of the so-called "plastic pandemic" and that some 58% of people "do not understand the difference between virgin plastics and recycled plastics".
And while these facts are alarming and it's genuinely great to see such a pointed shift from within the tech and hardware sectors to embrace recyclable and sustainability while minimising manufacturing footprints, more needs to be done to share the message. Hence Acer's teaming up with artist Andy Thomas who has created a series of videos positing what natural Australian locales such as the Blue Mountains, Uluru, The Three Apostles and the NT's Daintree Forest could look like in just a few decades, if something isn't done.
Titled "LIFE CYCLES", the animation project can be found here, or check out one of the series embedded below. For more on the Vero, click here.