And this is a months-long digital experience where publishers will be able to showcase their wares and announcements in a centralised concept designed to rally everyone together across myriad roles within gaming, while we all try to give this pandemic a "Don't Argue" fend off.

(Sorry, I'm just missing sport at the moment). The concept is as bold as its scheduling looks to be, but Keighley simplified it in a chat to Gamesindustry.biz, essentially suggesting this was more akin to a Google Calendar for publishers to make announcements or build hype through, and something gamers and fans could use as a platform in a centralised sense to follow their information of choice. That it's planning to span four months (which essentially covers E3, Gamescom and TGS) is, frankly, innovative and scary all at once, but as the bigger deep-dive in the earlier link shows, old Keighley is up for the challenge. We've reached out to camp Geoff, so hopefully we can glean more in the coming little bit, so stay tuned. In the meantime, check out a video related to the above, embedded below.