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The new Vegemite = iSnack 2.0
darkjedi
Brisbane, Queensland
1907 posts
http://www.vegemite.com.au/vegemite/page?siteid=vegemite-prd&locale=auen1&PagecRef=758

Just wtf. Who comes up with this s***? Did they deliberately choose that name to make it fail? Mind you, if you've tried the stuff then you're not likely to go back near it again anyway..
06:35pm 26/09/09 Permalink
system
Internet
--
06:35pm 26/09/09 Permalink
thermite
Brisbane, Queensland
2769 posts
I liked it better than vegemite

the product, not the name
06:37pm 26/09/09 Permalink
ctd
Brisbane, Queensland
7608 posts
When can we expect vegemite classic?
06:40pm 26/09/09 Permalink
infi
Brisbane, Queensland
13643 posts
I am waiting for vegemite Zero.
06:41pm 26/09/09 Permalink
Phooks
Brisbane, Queensland
1600 posts
what the f*** is up with everything having 'i' in front of it these days

06:46pm 26/09/09 Permalink
ravn0s
Brisbane, Queensland
8313 posts
blame apple
06:52pm 26/09/09 Permalink
Spook
Brisbane, Queensland
26342 posts
worst name evar
(good product though)
07:00pm 26/09/09 Permalink
Pinky
Melbourne, Victoria
2548 posts
Vegemite ftl. I dunno how anyone can eat that salty garbage.
07:18pm 26/09/09 Permalink
Damo
Brisbane, Queensland
4056 posts
vegemite ftmfw!!

f*** this isnack apple bs..
07:43pm 26/09/09 Permalink
ctd
Brisbane, Queensland
7610 posts
Yeah I wont be trying this new s*** tbh. Vegemite toast is perfection.
07:50pm 26/09/09 Permalink
Triamks
Brisbane, Queensland
2439 posts
Poor choice for a name and grammar on that page Vegemite. Tisk Tisk.
08:19pm 26/09/09 Permalink
Hogfather
Cairns, Queensland
3657 posts
Haven't they tried to flog a new vegemite before? Sif we need another, vege is fine the way it is.
08:27pm 26/09/09 Permalink
Sommescum
Melbourne, Victoria
92 posts
Sits next to my Peanut Butter - revision 3.06 and strawberry jam: the sequel.

When are they releasing the Kitchen Table service release patch?
08:34pm 26/09/09 Permalink
3dee
Brisbane, Queensland
4569 posts
Pinky... WUT
08:59pm 26/09/09 Permalink
Pinky
Melbourne, Victoria
2554 posts
Pinky... WUT

You 'eard. Mum used to try and make me eat the s*** when I was a kid, but I fought back. Le Resistance lives on.
09:06pm 26/09/09 Permalink
greazy
Brisbane, Queensland
1770 posts
how was she feeding it to you? a lot of people treat it like nutella and smear a thick layer on top. bread + butter + a nip of vegimite and you have yourself a tasty little sandwitch.
09:15pm 26/09/09 Permalink
Skitza
Brisbane, Queensland
8880 posts
New vegemite tastes like a watered down version of real original vegemite.. DO NOT WANT! Spreads nicer but the taste is gone :(
11:32pm 26/09/09 Permalink
ctd
Brisbane, Queensland
7613 posts
Word to that greaze-unit.
11:40pm 26/09/09 Permalink
stinky
USA
3251 posts
I assumed when first reading iSnack 2.0 in the subject that it was cool because vegemite were taking the piss out of the whole i* trend from apple, as well as the whole web 2.0 thing.
03:52am 27/09/09 Permalink
darkjedi
Brisbane, Queensland
1908 posts
If only stinky... If only.
08:11am 27/09/09 Permalink
CHUB
Brisbane, Queensland
5533 posts
That is the most retarded name... EVER.

What a bunch of f***wits.
08:15am 27/09/09 Permalink
Kat
11226 posts
That's a really f***ed up name
08:26am 27/09/09 Permalink
3dee
Brisbane, Queensland
4571 posts
This is just as a bad as Sci-Fi channel renaming themselves to SyFy
08:40am 27/09/09 Permalink
Storm
Brisbane, Queensland
262 posts
On the upside any marketers currently out of work can send their CV's over to the aussie Kraft offices. There will be a few jobs open soon, no doubt.
09:21am 27/09/09 Permalink
Spook
Brisbane, Queensland
26345 posts
wasnt there a competition to come up with the name for this product?

09:25am 27/09/09 Permalink
Kat
11228 posts
Did you click the link? Yes it was and we can blame Dean Robbins and someone in marketing
09:30am 27/09/09 Permalink
Tollaz0r!
Brisbane, Queensland
9906 posts
I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?
09:36am 27/09/09 Permalink
FaceMan
Brisbane, Queensland
1748 posts
i thought that was a joke ?

Its designed for the Amerikan market.
11:33am 27/09/09 Permalink
Carson
Gippsland, Victoria
146 posts
I wonder if it tastes like arse it will be patched with better taste and become iSnack 2.1 or something?

hahaha
11:38am 27/09/09 Permalink
MatchFixa
Brisbane, Queensland
1369 posts
The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.

Welcome to marketing 101.
11:48am 27/09/09 Permalink
3dee
Brisbane, Queensland
4573 posts
Google returns the same results. "New name = shiiiiit"
11:49am 27/09/09 Permalink
CHUB
Brisbane, Queensland
5534 posts
The name is going to spark controversy amongst consumers which will spread virally, evidently through threads such as these, effectively resulting in free advertising and an improved ROI.

Welcome to marketing 101.
I've purchased 8 tubs of new vegemite since it has been released, quite like it.

I'm going to deliberately never buy it again because of the name, purely out of spite because I'm that much of a knob.

Fail.
12:00pm 27/09/09 Permalink
3dee
Brisbane, Queensland
4574 posts

haha chub
12:07pm 27/09/09 Permalink
MatchFixa
Brisbane, Queensland
1370 posts
In addition, consumer involvement in the branding processes does not only build a strong relationship between the consumer and brand but also brings the consumer closer to the product development team, effectively giving the consumer a sense of empowerment and self-satisfaction.

Welcome to marketing 102 and English Grammer & Spelling 101.


last edited by my non-english speaking mum at 12:12:54 27/Sep/09


last edited by MatchFixa at 12:14:00 27/Sep/09
12:09pm 27/09/09 Permalink
Spook
Brisbane, Queensland
26348 posts
as spastic as it makes me sound, im with chub

i love the product, but im tempted never to buy it again to teach it a lesson for having such a retarted name
12:14pm 27/09/09 Permalink
Midda
Brisbane, Queensland
4097 posts
F*****g retarded name. Who in their right mind would think this to be a good idea?

Also, can a mod nuke Pinky's posts? I find them offensive, kthx.
12:20pm 27/09/09 Permalink
3dee
Brisbane, Queensland
4575 posts
Haven't it myself yet. Might hit some up at woolies. Apparently its like cream cheese and vegemite or something yah?
12:27pm 27/09/09 Permalink
MatchFixa
Brisbane, Queensland
1371 posts
Purchase of high involvement products such as the ISnack 2.0 typically causes the consumer to experience Post Purchase Evaluation. This final stage in the product buying process may cause the consumer to feel Post Purchase Dissonance, in other words, the feeling of discomfort after purchasing the product. This may be due to either finding another product that is of better value or merely due family/friends' criticism of the product.
12:30pm 27/09/09 Permalink
Midda
Brisbane, Queensland
4099 posts
Yeah, that's what I thought it tasted like. I really liked it, and it's not as strong, so you can layer it on pretty thick.

I'd actually be tempted to try just mixing Vegemite with cream cheese just to see if I get the same result.
12:30pm 27/09/09 Permalink
CHUB
Brisbane, Queensland
5535 posts
Wtf matchfixer?
12:31pm 27/09/09 Permalink
supreme
Brisbane, Queensland
2513 posts
worst name ever holy s***
12:34pm 27/09/09 Permalink
MatchFixa
Brisbane, Queensland
1372 posts
nm me im just regurgitating marketing speak since i'm in the marketing industry and doing a masters in marketing i've been conditioned to talk a douche.
12:42pm 27/09/09 Permalink
HERMITech
Brisbane, Queensland
6393 posts
This may be due to either finding another product that is of better value

Gigabyte products make me think that way too!
02:59pm 27/09/09 Permalink
lewd
Brisbane, Queensland
302 posts
yeah name is lame...
product is ausome...
id never eat normal vegemite again.
who would of thought, creamcheese in vegemite????
oh, thats right, hotel restaurants who for the last 3o odd years have been doing it, to dull the taste down for overseas tastebuds that find it too strong.

note to haters, i dont think anyone cares if you think vegemite sux.
and not buying it because the name sux.........really?
pull your head in consumergator.............

last edited by lewd at 16:17:46 27/Sep/09
04:15pm 27/09/09 Permalink
Alt_F4
Brisbane, Queensland
1098 posts
I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.
05:31pm 27/09/09 Permalink
greazy
Brisbane, Queensland
1773 posts
is this like the wii. at first it was HAHAH WHAT THE F*** NINTENDO? but then everyone got used to it.

nah, this is just jumping on the "i + 2.0" bandwagon bulls*** that a lot of people hate.
06:01pm 27/09/09 Permalink
ravn0s
Brisbane, Queensland
8315 posts
is this like the wii. at first it was HAHAH WHAT THE F*** NINTENDO? but then everyone got used to it.


its still a f*****g retarded name
06:06pm 27/09/09 Permalink
mittens
Brisbane, Queensland
154 posts
iwii 2.0?
06:38pm 27/09/09 Permalink
darkjedi
Brisbane, Queensland
1910 posts
I think the OP + everyone else complaining about it on the the internet have fallen for their cheap marketing tactic.


Quite true, would suspect this is at least one part of why they chose the stupid name. Doesn't change the fact that the new stuff horrible s***e I wouldn't feed to my dogs. That said, I'm one of those freaks who loves Vegemite like crazy and will slather it onto bread/toast without butter & not give it a second thought.

is this like the wii. at first it was HAHAH WHAT THE F*** NINTENDO? but then everyone got used to it.


:shrug: I thought Wii was a good name from the get go, a little silly but suited the console. Revolution just sounded too, I don't know... Generic?
06:43pm 27/09/09 Permalink
WetWired
Brisbane, Queensland
4403 posts
Mum: What would you like on your sandwich Timmy? we have peanut butter, jam, honey, vegemite or iSnack 2.0?

Timmy: ... http://1.bp.blogspot.com/_vynNQV8Y2XI/SCYPSi8W7VI/AAAAAAAAAiY/9zkRSu_k-XI/s320/Confused Kid.jpg
08:54pm 27/09/09 Permalink
lewd
Brisbane, Queensland
304 posts
^this drives the stupidty home.
i just hope the name doesnt kill the product as suggested in previous posts.
i kinda prefer it to the original is all.
09:01pm 27/09/09 Permalink
koopz
New Zealand
8037 posts
iSnack? that's a paddlin'


09:39pm 27/09/09 Permalink
thermite
Brisbane, Queensland
2787 posts
03:52pm 28/09/09 Permalink
Pinky
Melbourne, Victoria
2578 posts
2ritemite

This name is way better! (Mentioned in the last sentence of therm's article)
03:56pm 28/09/09 Permalink
TicMan
Melbourne, Victoria
5112 posts
CheeseySpreadMite!

This new name is retarded, fortunately the product is not. It's now a permanent purchase on the shopping list.
04:01pm 28/09/09 Permalink
thermite
Brisbane, Queensland
2788 posts
that would be awesome
04:05pm 28/09/09 Permalink
darkjedi
Brisbane, Queensland
1912 posts
Here I was thinking you were cool Ticman..
04:07pm 28/09/09 Permalink
3dee
Brisbane, Queensland
4593 posts
Can I have an iSnack, pleeeeease? Version 2 if you have it. THANKS MA!
04:09pm 28/09/09 Permalink
TicMan
Melbourne, Victoria
5113 posts
I am cool, I still have old school vegemite in the cupboard for when I'm feeling nostalgic.
04:17pm 28/09/09 Permalink
vic
Brisbane, Queensland
22 posts
D*** Smith needs to step up release a competing product. Goble on a D****nack.
04:38pm 28/09/09 Permalink
Nathan
Canberra, Australian Capital Territory
3244 posts
I think "iSnack" or "Vegemite 2.0" would be OK names, if a bit silly. But the combination is epic fail.
06:45pm 28/09/09 Permalink
ravn0s
Brisbane, Queensland
8322 posts
so is this replacing the original vegemite or is it going to be just another flavour to choose from?
06:47pm 28/09/09 Permalink
Tim Tibbetts
Brisbane, Queensland
2184 posts
The original vegemite will still be around. Lets just be thankful they aren't renaming it....
06:56pm 28/09/09 Permalink
crazymorton
Brisbane, Queensland
843 posts
rush out now and get the "Name me" jars they'll be collectors items
just got some and it is quite good on fresh crsuty bread with real butter.
not sold on the name but taste is ok.
on another note they had a segment on radio today about a new "tech' name for bannanas.
iPeel was a winner!!!
06:59pm 28/09/09 Permalink
sLaps_Forehead
Brisbane, Queensland
4511 posts
10:38pm 29/09/09 Permalink
ravn0s
Brisbane, Queensland
8332 posts
lol @ "oh, adolf's having poo on toast again!"
10:47pm 29/09/09 Permalink
shad
Brisbane, Queensland
2858 posts
I cracked up when Hitler said "When I go to the supermarket the jars will sit there, TAUNTING me, like s***-covered iPods".
07:13am 30/09/09 Permalink
Mass
Brisbane, Queensland
675 posts
LOL "4Chan naming our Zoo Babies".

Very good.
08:08am 30/09/09 Permalink
3dee
Brisbane, Queensland
4604 posts
So how does it taste?
08:13am 30/09/09 Permalink
Pinky
Melbourne, Victoria
2596 posts
I bought a lifetime's supply of iSnack 2.0 yesterday! One full jar.
08:17am 30/09/09 Permalink
taggs
Brisbane, Queensland
3105 posts
haha, marketing.
08:51am 30/09/09 Permalink
ravn0s
Brisbane, Queensland
8334 posts
So how does it taste?


like s***-covered ipods.
09:06am 30/09/09 Permalink
Saint
Cainer
Brisbane, Queensland
2434 posts
Bring on the tin of milo and soup spoon!
09:25am 30/09/09 Permalink
Saint
Cainer
Brisbane, Queensland
2438 posts
iSnack2.0 fury prompts naming rethink
Kraft Foods is working out how it can change the name of its new iSnack2.0 product, a blend of cream cheese and food icon Vegemite, after a backlash from consumers.
12:30pm 30/09/09 Permalink
dranged
USA
1601 posts
Well, they'll sell a bit better now :)
12:41pm 30/09/09 Permalink
Crusher
Newcastle, New South Wales
374 posts
iSnack is now toast

http://www.news.com.au/business/story/0,27753,26146533-462,00.html
05:13pm 30/09/09 Permalink
Midda
Brisbane, Queensland
4126 posts
“The new name has simply not resonated with Australians - particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.

They make it out as though Australians don't like technology. No, it's just that it was a totally f*****g retarded name for a spread.
05:17pm 30/09/09 Permalink
HeardY
Gaelic newb
Sydney, New South Wales
16485 posts
lol isnack v3.0??

Why not Cheeseymite

or something

(this is why I ain't in marketing)
06:41pm 30/09/09 Permalink
Mr Hardware
Brisbane, Queensland
5672 posts
cheeseymite is already owned by bakers delight
06:43pm 30/09/09 Permalink
crazymorton
Brisbane, Queensland
846 posts
Vege-will
06:44pm 30/09/09 Permalink
Crusher
Newcastle, New South Wales
375 posts
how about CheesyYeastInfection
06:46pm 30/09/09 Permalink
CHUB
Brisbane, Queensland
5549 posts
Haha suck s*** Kraft.

I'll have to stick to my spiteful boycott regardless.
08:45pm 30/09/09 Permalink
tequila
Brisbane, Queensland
3420 posts
everyone should go get a jar imo, collectors editions fo rizzle
08:47pm 30/09/09 Permalink
Skitza
Brisbane, Queensland
8885 posts
I'm keeping the "Name Me" jar when it's done :) and the iSnack 2.0 if I get one.
09:53pm 30/09/09 Permalink
3dee
Brisbane, Queensland
4608 posts
It tastes... sorta... mediocre really. Fail.
10:02pm 30/09/09 Permalink
3dee
Brisbane, Queensland
4609 posts
Vegemite.Add(new Kraft.Cheese());

last edited by 3dee at 22:12:05 30/Sep/09
10:08pm 30/09/09 Permalink
Raven
Melbourne, Victoria
3850 posts
'Not resonated?'
Oh, it resonated alright.
10:12pm 30/09/09 Permalink
3dee
Brisbane, Queensland
4610 posts
180 degrees out of phase, it did.
10:13pm 30/09/09 Permalink
Triamks
Brisbane, Queensland
2446 posts
Got an email about a voting on a new name moments ago.

Go here from 5pm today to vote on a new name: http://www.vegemite.com.au/vegemite/page?PagecRef=758

last edited by Triamks at 15:16:35 02/Oct/09
03:15pm 02/10/09 Permalink
Triamks
Brisbane, Queensland
2447 posts
I think I'll be voting for option "3. VEGEMITE SMOOTH".
03:17pm 02/10/09 Permalink
infi
Brisbane, Queensland
13713 posts
I would go for Vegemite Combobreaker.
03:23pm 02/10/09 Permalink
mission
Brisbane, Queensland
5733 posts
Vegemite Pro?
03:28pm 02/10/09 Permalink
crazymorton
Brisbane, Queensland
847 posts
If they flavour fails and they have to issue patches what will they call them?

this could be like windows and go on forever
05:08pm 02/10/09 Permalink
Gabby
Sydney, New South Wales
82 posts
This new and improved? vegemite is pretty yum just that i think 'name me' is better than iSnack 2.0.
F*****g apple.
05:35pm 02/10/09 Permalink
Infidel
Netherlands
3000 posts
GDAY MATE VEGIMITE
05:40pm 02/10/09 Permalink
infi
Brisbane, Queensland
13714 posts
they never really intended to call it iSnack permanently, ffs. it was a marketing gimmick.

think up the tackiest most-cliched name possible and let the public indignation create a PR firestorm. duh...
07:02pm 02/10/09 Permalink
thermite
Brisbane, Queensland
2828 posts
Saying this was an intentional PR stunt is like saying we never landed on the moon.
07:10pm 02/10/09 Permalink
FraktuRe
Gold Coast, Queensland
1248 posts
We didn't land on the moon. We actually landed on Mars, we just didn't want to brag.
07:12pm 02/10/09 Permalink
ravn0s
Brisbane, Queensland
8355 posts
vegemite smooth is the only decent one, but i chose they all suck option.
07:48pm 02/10/09 Permalink
Triamks
Brisbane, Queensland
2448 posts
vegemite smooth is the only decent one, but i chose they all suck option.


Did it still ask you to preference 4 of them? That was unexpected and I had to *really* think about which others to vote for and when I say *really* I really mean as much as a web survey warrants.
09:24am 03/10/09 Permalink
dranged
USA
1605 posts
another vote for #2
09:43am 03/10/09 Permalink
ravn0s
Brisbane, Queensland
8357 posts
Did it still ask you to preference 4 of them?


not that i can remember.
09:45am 03/10/09 Permalink
Insom
Brisbane, Queensland
3097 posts
smooth is the only decent one, i can't imagine "would you like jam, marmalade, or vegemite creamymate with that?"

incidentally, the abc news story was titled "Kraft admits VegeFAIL"

that's right, fail is now considered acceptable copy for legitimate news
09:57am 03/10/09 Permalink
lewd
Brisbane, Queensland
315 posts
yeah i did it this morning and it still asks for 4 preferences.
i put the smooth one 1st. then counted back from lame to most lamest.
01:25pm 03/10/09 Permalink
ravn0s
Brisbane, Queensland
8360 posts
i voted that i didnt like any of the names so thats probably why it didnt ask me to list my preferences.

01:33pm 03/10/09 Permalink
Triamks
Brisbane, Queensland
2450 posts
Yes, we know you did, that's why I asked if they asked you to vote on some of the names anyway. I guess they figure if you don't like any, you're not interested in choosing preferences.
03:22pm 03/10/09 Permalink
FraktuRe
Gold Coast, Queensland
1249 posts
Yes we know he did, but lewd obviously didn't, so he is telling him again.
03:30pm 03/10/09 Permalink
Triamks
Brisbane, Queensland
2451 posts
Oh right.
05:20pm 03/10/09 Permalink
lewd
Brisbane, Queensland
316 posts
yeah i only read the quote
my bad
06:41pm 03/10/09 Permalink
Triamks
Brisbane, Queensland
2458 posts
So I was at the shops this morning and they only had "Name Me" jars. Did the iSnack 2.0 jars even make it to the shops?
12:48pm 04/10/09 Permalink
Panda
Brisbane, Queensland
16 posts
'name me' hardly even sold. Couldn't really bring in a new named product without selling the original stock, anyway.
03:09pm 04/10/09 Permalink
TicMan
Melbourne, Victoria
5171 posts
The new name is Vegemite Cheesybite.

Vegemite Cheesybite will replace the much unlamented iSnack 2.0 as the name for its new Vegemite cheese blend.

Cheesybite got 36 per cent of the 30,000 votes cast by members of the public as part of a telephone and online poll staged by the food company.


http://www.brisbanetimes.com.au/business/cheesy-name-for-cheesy-vegemite-20091007-gm0y.html?autostart=1

Seems to be very closely matched to a Cheesymite so I wonder if Bakers Delight will launch a lawsuit against Kraft.
01:20pm 07/10/09 Permalink
exo
Brisbane, Queensland
8562 posts
Apparently Cheesybite and "none of the above" were very close.
01:25pm 07/10/09 Permalink
ravn0s
Brisbane, Queensland
8391 posts
so they replaced a lame name with another lame name. nice work everyone
01:32pm 07/10/09 Permalink
imitation
Brisbane, Queensland
2695 posts
Where can I get a bottle which says ISnack2.0 surely will be worth something one day...
02:03pm 07/10/09 Permalink
exo
Brisbane, Queensland
8563 posts
^^ any supermarket
02:06pm 07/10/09 Permalink
Triamks
Brisbane, Queensland
2471 posts
I couldn't find any iSnack 2.0 jars when I was in Coles, exo.
02:20pm 07/10/09 Permalink
skythra
Brisbane, Queensland
1460 posts
Apparently Cheesybite and "none of the above" were very close.
I found this amusing
02:28pm 07/10/09 Permalink
HERMITech
Brisbane, Queensland
6429 posts
They should call it "Meh"gemite or just plain

"meh"
03:57pm 07/10/09 Permalink
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