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Post by Dan @ 03:04pm 25/02/14 | 10 Comments
Stephen Elop has been named as the new head of Microsoft's Devices and Studios group, the division of the technology giant that encompasses the Xbox games and entertainment services and the Surface Tablet, but notably not the Windows Phone platform.

Prior to his role as Nokia CEO leading up to the Finnish phone manufacturer's sale, Elop had been the head of Microsoft's Office division leading up to the launch of the 2010 Microsoft Office suite. The executive had been considered a contender to replace outgoing Steve Balmer as Microsoft CEO, but was passed over by fellow Microsoft veteran Satya Nadella.

The move will see former Devices and Studios head Julie Larson-Green transition to a new role as Chief Experience Officer My Life & Work team in the Applications and Services division, with the transition expected to occur once Microsoft's purchase of Nokia is finalised and Elop becomes a Microsoft employee once again.

Notably, In the lead up to Microsoft's CEO decision, It was widely reported that Elop had been pitching the idea of selling off non-critical elements such as the Xbox business to improve the company's focus, which as Games Industry International points out is rather ironic now that he's being awarded the responsibility of the division.












Latest Comments
parabol
Posted 03:40pm 25/2/14
Is this the same Stephen Elop ... where ..
During the 3 years Elop was Nokia CEO, Nokia revenues fell 40%, Nokia profits fell 95%, Nokia market share collapsed in smartphones from 34% to 3.4%, Nokia's credit rating went from A to junk, Nokia's share price dropped 60% in value and Nokia's market capitalization lost 13 Billion dollars in value. The Financial Times calculated that Nokia shareholders ended up paying Elop a bonus of 1 million Euros for every 1.5 billion in market capital that Elop was able to destroy while Nokia CEO

and ..
A controversy arose around Elop receiving a €18.8 million bonus after Nokia sold its mobile phone business to Microsoft and he stepped down as the CEO. The controversy was further fueled after it was revealed that his contract had been revised on the same day as the deal was announced.

(wikipedia source)

What could possibly go wrong.
Khel
Posted 03:52pm 25/2/14
Was he CEO when they came up with brilliant ideas like the N-Gage?
kappa
Posted 04:52pm 25/2/14
RIP xbox
IVY_MiKe
Posted 05:12pm 25/2/14
I recall hearing news at a recent MS Shareholders meetings the push from the crowd was to 'kill off' the Xbox division of the company... Well played MS, well played :P
Whoop
Posted 06:56pm 25/2/14
so will the new xbox be called the xbox 3310?
Deviouz
Posted 10:01pm 25/2/14
Snake™ HD Kinect
Fuzzy
Posted 08:43am 26/2/14
Hah Nokia, how the might have fallen.

I used to work as a sales and service consultant for Nokia up until a couple of years ago, just before the release of the N8. I remember a 4 page bulletin list of problems with the N8 on release, and possible advice to give to a customer if the phone acts up.

This is the start of the end of Xbox?
Tollaz0r!
Posted 08:57am 26/2/14
Funny how the very thing I thought when I saw the post line was pretty much summed up by the first few posts.

Why would they appoint this guy? Under his leadership Nokia tanked pretty badly. Surely he must be mates with some high up MS people that just wanted to give a bro a chance..


Meh I've already decided I'll be getting the PS4 over the XBoned anyway.
Bikkies
Posted 08:00pm 27/2/14
I don't get why this person is appointed after what they did to Nokia, the Xbox division is about to go south quicker than a bad taco.
Nitro
Posted 10:57am 28/2/14
During the 3 years Elop was Nokia CEO, Nokia revenues fell 40%, Nokia profits fell 95%, Nokia market share collapsed in smartphones from 34% to 3.4%, Nokia's credit rating went from A to junk, Nokia's share price dropped 60% in value and Nokia's market capitalization lost 13 Billion dollars in value. The Financial Times calculated that Nokia shareholders ended up paying Elop a bonus of 1 million Euros for every 1.5 billion in market capital that Elop was able to destroy while Nokia CEO


He became CEO in 2010. At that point Nokia had already missed the smartphone boat many years before hand. They were still rocking Symbian when he was appointed.

Windows Phone was his only play. Using Android meant that Nokia would offer nothing different to the Samsung and HTC's of the market and Nokia would not be as cost-competitive.

And, given he was previously a senior leader at Microsoft, the board would have appointed him as CEO with the expectation that he would bring opportunities to partner with Microsoft on Windows Phone.

The fact that Windows Phone is more or less a flop can't be blamed on Elop. Nokia shareholders should be happy that the relationship with Microsoft gave the company an exit strategy rather than becoming another Kodak.

last edited by Nitro at 10:57:39 28/Feb/14
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