Australian Interactive Games and Entertainment Association (IGEA) has released the Digital Australia 2014 report, a study it commissioned Bond University to analyse the demographics of videogames in Australia, and the wider impact of interactive entertainment in the country.
The key findings of the Digital Australia 2014 report include:
- More than just entertainment – The top reasons older Australians (aged 51 and over) play games is to keep their mind active, challenge themselves and learn. Coincidentally, these reasons were identified as some of the least popular for younger gamers (aged 16 to 25) who instead choose to play games for social interactions, thrills and to relieve boredom.
- Digital games on the rise, yet consoles still played by the majority of Australians – The report reaffirms the growing popularity of digital games with the number of Australians playing games on a tablet device doubling to 26 per cent in the last two years. A further 47 per cent of Australians play games on their smartphone device, up from 42 per cent in 2011. Interestingly, game consoles are still used by the majority of Australians with 63 per cent of households using a console to play video games.
- Technology convergence drives video game consumption – Australia’s interactive games market has reached full market saturation due to the convergence of technologies. With many devices now offering the functionality to play video games, Australians are able to engage with interactive games anywhere, anytime. Nearly nine in ten gaming households in Australia own three or more screens to play games.
- 76 per cent of gamers are over the age of 18 – This figure has increased over the years as adults continue to form the large majority of gamers in Australia. In addition, the average age of the typical gamer has now reached a plateau at 32 years old. This aligns closely with the average age of the Australian community which according to recent ABS census data is 37 years old.
- Seven in 10 parents use video games to educate children – This number is also consistent with the previous Digital Australia report, as more parents play video games themselves and understand the benefits. This year, the report also found that 81 per cent of mums play video games and 83 per cent of dads play.
The report paints a picture of gaming's ubiquity, and in contrast to previous studies in 2005,2009 and 2012, concludes a wider social acceptance of the past-time in Australia, and a reduction in moral panic.
Check out the infographic below for a quick overview, and hit up the complete PDF document
from IGEA for a richly-detailed 30-page breakdown on videogames in Australia.