Post by Eorl @ 02:15pm 06/09/13 | 0 Comments
Xbox One is planning to either break even or make a profit upon its launch on November 22 here in Australia and in 12 other countries claims Microsoft, something that the console manufacturer was not able to do on either launch of the Xbox 360 or original Xbox.
Taking the stage at the Citi Global Technology Conference earlier this week was Xbox chief marketing office Yusuf Mehdi, who stated that "we're looking to break even or low margin at worst" on Xbox One (via GamesIndustry). Usually console manufacturers aim to sell their consoles at a loss during the launch period, in hopes that they can regain profits through the sales of game licenses and paid online services, however it looks like Microsoft may be able to do this without undercutting their price.
"As we can cost-reduce our box as we've done with 360, we'll continue to price reduce and get even more competitive with our offering," stated Mehdi. "You've seen us over the years constantly be focused on profitability and improving year over year. If you look at 360 that platform lasted for seven to eight years and it's going to go for another three years. It's incredibly profitable now in the tail."
It isn't just profits that Microsoft are looking at for the future, with recent news that the company is also pondering the possibility of using their Azure cloud servers to replicate the PlayStation 4's Gaikai streaming technology.
Speaking with GameSpot, Microsoft’s Albert Penello was asked whether the Xbox One's cloud features could eventually allow gamers to stream games in a similar fashion to the Gaikai technology that Sony is hoping to offer in the future on PlayStation 4, replying with "yeah, absolutely."
That’s one of the things that makes [the cloud] at the same time both totally interesting and hard to describe to people. Because what the cloud can do is sort of hard to pin. When you say to the customer, we want the box to be connected, we want developers to know that the cloud is there. We’re really not trying to make up some phony thing.It wasn't just the Cloud streaming that Penello suggested for the future of the Xbox One, also revealing that the previous Xbox One Family Sharing and the ability to trade or loan digital games will be "revisited" in the future, though gave no solid timeline. Check out the full interview for more.