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Post by Eorl @ 04:06pm 08/11/12 | 7 Comments
Blizzard has announced via a blog update (thanks Khel) that a new pet will be making its way to the World of Warcraft Pet Store, with all proceeds going towards the Superstorm Sandy that affected a fair few residents in America recently. This isn't the first charity drive from Blizzard, with previous efforts for the Japan Earthquake relief last year through pet sales as well.
Support the Red Cross’s Superstorm Sandy Response relief efforts and adopt a Cinder Kitten when this fiery feline arrives in the Blizzard Store later this year. Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100% of the $10 USD adoption fee during this charity drive going toward this worthy cause.
Details about the pet purchase will be available at a later date, and those who would like to learn more about the Pet Store can do so at the FAQ.

blizzardcharityworld of warcraftsuperstorm sandypet store
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Latest Comments
Posted 06:50pm 08/11/12
Heh, I wanted one of those before I even knew it was for charity, now I've got a justifiable excuse :P
Posted 08:09pm 08/11/12
wonder if u can claim it as a tax deduction :P
Posted 12:04pm 09/11/12
thread is missing the usual hypocritical rants about people wasting their money
Posted 05:25pm 13/11/12
Always find that sorta thing funny, why don't blizzard just donate a million to the cause and be done with it.
Posted 05:30pm 13/11/12
Ctrl+P money
Posted 06:27pm 13/11/12
why don't blizzard just donate a million to the cause and be done with it.

When you donate money, it's expensive and it doesn't raise your profile very much unless you spend more money in telling everyone that you've just done it. Those are two reasons, so to solve both of them, they make the players spend the money, and the profile is raised because all the players who buy it feel good, so blizzard get to tell both players who buy it, and then the people the players talk about it to. Alsothe media who like to promote these items to the players and inadvertently to everyone else nearby.
Posted 06:48pm 16/11/12
Good point, i obviously i didn't think of it that way thanks for the explanation ;)
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